our mission e⁴

Strategic Value and Growth Implementation Planning

Client Situation: Our client was a real estate information, title insurance and transaction management company. However, the client had three business units were either unprofitable or only marginally profitable. Together, these businesses provided diverse products and services related to automated mapping projects and geodetic positioning, geographic information systems, and automation for government recording and registration of real property. Customers include businesses, American county governments, and foreign governments. The president engaged Endeavor Management to determine the real business value of these three entities and, if they were found to be strategically valuable, to determine how to ramp-up and profitably grow these businesses.

Endeavor Management Solution: Toward the objective of determining alternative approaches for optimizing the potential and value of the three business units, Endeavor Management began by individually assessing the business strategies and operating models for each entity. Endeavor Management examined strategic, market, and operational issues the business was likely to face over the next few years. Endeavor Management also worked with executives to develop performance metrics to manage business drivers for sales, product/service production and delivery, and profitability. Endeavor Management examined customer segments, sales strategies and effectiveness, operational efficiencies, performance metrics, and management reporting/organization structure.

Given staff concerns and uncertainties that would likely arise during an engagement of this nature, Endeavor Management worked with executives and key stakeholders to develop a communications/leadership engagement plan. The plan guided management action and communications throughout the project.

Results and Benefits: Upon conclusion of its assessment, Endeavor Management developed a decision matrix to guide management action (grow, divest, or do nothing) and a high level, strategy implementation schedule of executing the recommended changes. The president accepted and acted upon Endeavor Management's recommendations that called for: (1) major investment and a new marketing/business development approach for one business unit, (2) significant organizational redesign and a new marketing/business development approach for another business unit, and (3) divesture or elimination of a business unit.