http://www.endeavormgmt.com

Experience Workshops
Transforming Insights into Action

Consider this common scenario: Your team has just received a wealth of information or feedback that will be highly useful for achieving your customer experience goals and improvement objectives. After the team meets to review the information, they leave excited about the new opportunities, yet overwhelmed about where to start. Questions such as “What can we do now to get started?” and “What should we prioritize first considering our limited resources?” need to be answered in order to translate information into action.

Consider this common scenario: Your team has just received a wealth of information or feedback that will be highly useful for achieving your customer experience goals and improvement objectives. After the team meets to review the information, they leave excited about the new opportunities, yet overwhelmed about where to start. Questions such as “What can we do now to get started?” and “What should we prioritize first considering our limited resources?” need to be answered in order to translate information into action.

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Physician Leadership – How Physicians Can Learn to Lead the Rapidly Changing Healthcare Industry

Physician leadership requires the development of specific skills that enable them to inspire followers, especially in the face of change. To embrace change means to look beyond “the way we’ve always done things.” Instead, leaders must facilitate relationships that encourage confidence and build competence; they must value and encourage learning and process improvement while recognizing contributions in meaningful and creative ways. These skills are often the difference between success and failure in the face of change — and they’re what set great leaders apart.

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What Referring Physicians Want

Do you understand what referring physicians want? How do you know whether you're engaging referring physicians in a way that meets their functional and emotional needs?  This presentation highlights several key insights and leading-edge tools to guide your outreach strategy development through Referring Decision Factors Research and Physician Experience Mapping.

Do you understand what referring physicians want? How do you know whether you’re engaging referring physicians in a way that meets their functional and emotional needs?  This presentation highlights several key insights and leading-edge tools to guide your outreach strategy development through Referring Decision Factors Research and Physician Experience Mapping.

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Webinar: What Physicians Want in 2017

Understand what referring physicians want to improve the referring physician experience.

In this webinar, we share key insights regarding physician attitudes and key tools to use to better understand the functional and emotional needs of your referrers.

Understand what referring physicians want to improve the referring physician experience.

In this webinar, we share key insights regarding physician attitudes and key tools to use to better understand the functional and emotional needs of your referrers.

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Eliciting Feedback from Physicians

As healthcare organizations strive to gather meaningful feedback from community physicians, the response rates and often the quality of feedback falls below expectations. Today’s physicians are busier than ever, and lack of time is a common reason that many don’t participate in survey research. So how do healthcare leaders and physician relationship managers achieve the best results when asking physicians for their feedback?

In this white paper, we review proven tips for encouraging physician participation in survey research. Having conducted in-depth interviews and online research with thousands of referring physicians across the country, Gelb has successfully employed these strategies with healthcare providers to incorporate physician feedback into experience design, strategic planning, and brand management.

Engaging Users in Digital Strategy

Traditionally development of digital tools was solely an IT initiative, but today it is a customer-needs driven initiative. Digital experiences are often times the first impression that potential customers have of you, and the first tools they turn to when they have questions or needs throughout their journey. 
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Best practices for developing digital tools exist, and it is common to partner with an advertising or web development agency for this purpose. However, each market and healthcare brand are unique, necessitating the inclusion of voice of the customer insight to ensure that digital tools are being built around the real (not just assumed) needs and priorities of users. 
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So how can marketing and digital teams engage users in order to develop the digital strategy and deliver the ideal digital experience? In this paper, we present a proven process and research-based tools for obtaining direct user feedback about digital needs, preferences, and priorities.

Traditionally development of digital tools was solely an IT initiative, but today it is a customer-needs driven initiative. Digital experiences are often times the first impression that potential customers have of you, and the first tools they turn to when they have questions or needs throughout their journey.

Best practices for developing digital tools exist, and it is common to partner with an advertising or web development agency for this purpose. However, each market and healthcare brand are unique, necessitating the inclusion of voice of the customer insight to ensure that digital tools are being built around the real (not just assumed) needs and priorities of users.

So how can marketing and digital teams engage users in order to develop the digital strategy and deliver the ideal digital experience? In this paper, we present a proven process and research-based tools for obtaining direct user feedback about digital needs, preferences, and priorities.

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Understanding Referring Physician Decision-Making

As healthcare organizations strive to build meaningful relationships with referring physicians and serve as a trusted provider when a referral need arises, there is often a lack of clear understanding as to what factors referrers take into account when making referral decisions. Although some commonalities exist (such as weighing overall quality, convenience, and available treatment options), this general information does not provide enough insight to prioritize strategic planning and outreach efforts in a unique market and with a particular service line.
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Gelb has been on the forefront of marketing research for decades, and our Decision Factors Analysis approach has been used by leading healthcare providers to help them solve this very challenge. In this white paper, we provide an overview of how to complete Decision Factors research in order to understand what matters to most to referring physicians when making a referral decision and to enable better allocation of physician outreach and marketing communications resources.

As healthcare organizations strive to build meaningful relationships with referring physicians and serve as a trusted provider when a referral need arises, there is often a lack of clear understanding as to what factors referrers take into account when making referral decisions. Although some commonalities exist (such as weighing overall quality, convenience, and available treatment options), this general information does not provide enough insight to prioritize strategic planning and outreach efforts in a unique market and with a particular service line.

Gelb has been on the forefront of marketing research for decades, and our Decision Factors Analysis approach has been used by leading healthcare providers to help them solve this very challenge. In this white paper, we provide an overview of how to complete Decision Factors research in order to understand what matters to most to referring physicians when making a referral decision and to enable better allocation of physician outreach and marketing communications resources.

Read more

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