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What Referring Physicians Want

Do you understand what referring physicians want? How do you know whether you're engaging referring physicians in a way that meets their functional and emotional needs?  This presentation highlights several key insights and leading-edge tools to guide your outreach strategy development through Referring Decision Factors Research and Physician Experience Mapping.

Do you understand what referring physicians want? How do you know whether you’re engaging referring physicians in a way that meets their functional and emotional needs?  This presentation highlights several key insights and leading-edge tools to guide your outreach strategy development through Referring Decision Factors Research and Physician Experience Mapping.

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Webinar: What Physicians Want in 2017

Understand what referring physicians want to improve the referring physician experience.

In this webinar, we share key insights regarding physician attitudes and key tools to use to better understand the functional and emotional needs of your referrers.

Understand what referring physicians want to improve the referring physician experience.

In this webinar, we share key insights regarding physician attitudes and key tools to use to better understand the functional and emotional needs of your referrers.

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Eliciting Feedback from Physicians

As healthcare organizations strive to gather meaningful feedback from community physicians, the response rates and often the quality of feedback falls below expectations. Today’s physicians are busier than ever, and lack of time is a common reason that many don’t participate in survey research. So how do healthcare leaders and physician relationship managers achieve the best results when asking physicians for their feedback?

In this white paper, we review proven tips for encouraging physician participation in survey research. Having conducted in-depth interviews and online research with thousands of referring physicians across the country, Gelb has successfully employed these strategies with healthcare providers to incorporate physician feedback into experience design, strategic planning, and brand management.

Engaging Users in Digital Strategy

Traditionally development of digital tools was solely an IT initiative, but today it is a customer-needs driven initiative. Digital experiences are often times the first impression that potential customers have of you, and the first tools they turn to when they have questions or needs throughout their journey. 
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Best practices for developing digital tools exist, and it is common to partner with an advertising or web development agency for this purpose. However, each market and healthcare brand are unique, necessitating the inclusion of voice of the customer insight to ensure that digital tools are being built around the real (not just assumed) needs and priorities of users. 
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So how can marketing and digital teams engage users in order to develop the digital strategy and deliver the ideal digital experience? In this paper, we present a proven process and research-based tools for obtaining direct user feedback about digital needs, preferences, and priorities.

Traditionally development of digital tools was solely an IT initiative, but today it is a customer-needs driven initiative. Digital experiences are often times the first impression that potential customers have of you, and the first tools they turn to when they have questions or needs throughout their journey.

Best practices for developing digital tools exist, and it is common to partner with an advertising or web development agency for this purpose. However, each market and healthcare brand are unique, necessitating the inclusion of voice of the customer insight to ensure that digital tools are being built around the real (not just assumed) needs and priorities of users.

So how can marketing and digital teams engage users in order to develop the digital strategy and deliver the ideal digital experience? In this paper, we present a proven process and research-based tools for obtaining direct user feedback about digital needs, preferences, and priorities.

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Understanding Referring Physician Decision-Making

As healthcare organizations strive to build meaningful relationships with referring physicians and serve as a trusted provider when a referral need arises, there is often a lack of clear understanding as to what factors referrers take into account when making referral decisions. Although some commonalities exist (such as weighing overall quality, convenience, and available treatment options), this general information does not provide enough insight to prioritize strategic planning and outreach efforts in a unique market and with a particular service line.
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Gelb has been on the forefront of marketing research for decades, and our Decision Factors Analysis approach has been used by leading healthcare providers to help them solve this very challenge. In this white paper, we provide an overview of how to complete Decision Factors research in order to understand what matters to most to referring physicians when making a referral decision and to enable better allocation of physician outreach and marketing communications resources.

As healthcare organizations strive to build meaningful relationships with referring physicians and serve as a trusted provider when a referral need arises, there is often a lack of clear understanding as to what factors referrers take into account when making referral decisions. Although some commonalities exist (such as weighing overall quality, convenience, and available treatment options), this general information does not provide enough insight to prioritize strategic planning and outreach efforts in a unique market and with a particular service line.

Gelb has been on the forefront of marketing research for decades, and our Decision Factors Analysis approach has been used by leading healthcare providers to help them solve this very challenge. In this white paper, we provide an overview of how to complete Decision Factors research in order to understand what matters to most to referring physicians when making a referral decision and to enable better allocation of physician outreach and marketing communications resources.

Read more

Healthcare Expert Advisory Group

Our Healthcare Expert Advisors have served as system leaders, successfully designing and implementing strategic solutions to healthcare's ever-changing challenges.
We’ve been in your shoes and understand the intricacies of the most complex organizations.

Our team has overseen, from the inside, how strategy is designed and successfully implemented. Whether you’re looking for operational excellence, strategic planning, financial strategy, or leadership development, our experts have the experience and expertise to help you achieve results.

Our Healthcare Expert Advisors have served as system leaders, successfully designing and implementing strategic solutions to healthcare’s ever-changing challenges.
We’ve been in your shoes and understand the intricacies of the most complex organizations.

Our team has overseen, from the inside, how strategy is designed and successfully implemented. Whether you’re looking for operational excellence, strategic planning, financial strategy, or leadership development, our experts have the experience and expertise to help you achieve results.

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Digital Physician Outreach

Physicians are rapidly adopting social media tools such as Twitter and LinkedIn as part of their approach to keeping up to date with the latest developments in healthcare. As the use of these digital tools becomes increasingly commonplace and mobile apps gain acceptance for supporting healthcare interactions, the physician liaison team can leverage digital tools and social media to improve the efficiency and effectiveness of the delivery of information. Digital tools can serve as a pathway to providing easier and more direct access to information and tools that help to strengthen relationships with referring doctors and their practice staff.
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In this paper, we present a variety of digital tools to connect with referring physicians and best practices for putting them into action. No matter the size or maturity of your physician relations program, there is a role for digital tools to improve relationships, grow referral volumes, and increase the efficiency and effectiveness of your physician liaisons.

Physicians are rapidly adopting social media tools such as Twitter and LinkedIn as part of their approach to keeping up to date with the latest developments in healthcare. As the use of these digital tools becomes increasingly commonplace and mobile apps gain acceptance for supporting healthcare interactions, the physician liaison team can leverage digital tools and social media to improve the efficiency and effectiveness of the delivery of information. Digital tools can serve as a pathway to providing easier and more direct access to information and tools that help to strengthen relationships with referring doctors and their practice staff.

In this paper, we present a variety of digital tools to connect with referring physicians and best practices for putting them into action. No matter the size or maturity of your physician relations program, there is a role for digital tools to improve relationships, grow referral volumes, and increase the efficiency and effectiveness of your physician liaisons.

Read more

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