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  • Monetizing Nigeria's Non-associated Gas Resources

    May 18th, 2018

    Nigeria has very significant natural gas resources, estimated to be the ninth largest in the world at nearly 200 trillion cubic feet (TcF) and the largest in sub Saharan Africa. A substantial portion of this gas is non-associated, and much of it has been discovered offshore, in shallow water and...

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  • Reducing Subsea Equipment Capex

    May 11th, 2018

    The primary driver for all projects should be disciplined spending. But, one of the most powerful tools for minimizing costs is standardization of equipment, yet it is one of the least used. System designs should target meeting requirements and avoid exceeding requirements. Focus should be on...

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  • The Struggle to Demonstrate Marketing ROI

    May 7th, 2018

    For any investment an organization makes, leaders want to see a return. Yet even as marketing and technology evolve and become more robust and sophisticated, many marketing leaders still struggle to demonstrate marketing ROI. Many marketing professionals argue that it is difficult if not...

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  • Late Life Oil Field Development

    May 3rd, 2018

    A shallow water asset off West Africa, already in production from multiple reservoirs with an FPSO and production platforms, needed a plan for its late-life oil field development. Production was declining. Oil prices were falling. Declining production needed to be replaced and operating expense...

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  • Meditation, Mindfulness, Meetings and Marketing Strategy

    May 1st, 2018

    Meditation, Meetings and Marketing Strategy I had the pleasure of attending Gopi Kallayil’s keynote at the Forum for Healthcare Strategy before our own presentation with Cleveland Clinic .  He highlighted some interesting observations regarding our new organ – the mobile device. ...

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  • OK for Healthcare Marketers to Say "No"

    January 1st, 2018

    It's OK for Marketers to Say No Here's How When did we start defining strategy based on the loudest voices? For many marketers, this has been happening since the first marketing dollars were fought for – and has continued since. Unfortunately, addressing the highest stated need has the...

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  • Keys to Brand Architecture

    May 1st, 2017

    Getting Organized with Healthcare Brand Architecture Maintaining a portfolio of brands is one of the toughest things for a marketing group – managing diverse styles, colors that don’t match, and graphics that don’t even make sense internally. If you were a family and drove up to the curb,...

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  • Overcoming Risks Producing Incident-free Arctic Oil

    April 23rd, 2014

    The industry needs to rebuild its Arctic capability to operate effectively at high latitudes. Arctic conditions can be daunting with sea-ice as one of the most pervasive challenges. Source: U. S. Coast Guard.   Great rewards are generally preceded by great risks. As the world price for crude oil...

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