Protected: Healthcare Marketing Communications Benchmarking Report 2017 October 30th, 2017John McKeever
In addition to advanced technology, latest clinical trials, and a team of liaisons, there are many other functional and emotional factors affecting physician referral behaviors. Most of these can be indicated by leakage reports, but these don’t explain WHY a physician referred his or her patients to a competitor. In this presentation, given with St. Jude Children’s Research Hospital, we explore the combined use of experience map and decision factors research to get at the heart of the issue…which ultimately drives clinical volume or physician referrals.
Consider this common scenario: Your team has just received a wealth of information or feedback that will be highly useful for achieving your customer experience goals and improvement objectives. After the team meets to review the information, they leave excited about the new opportunities, yet overwhelmed about where to start. Questions such as “What can we do now to get started?” and “What should we prioritize first considering our limited resources?” need to be answered in order to translate information into action.
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Doug Lawrie is a resourceful Senior Finance Executive with extensive leadership experience in business planning, operations, and financial management. His background includes the application of a broad spectrum of functional knowledge and skills across diverse, global organizations; complex management structures; and various cultures. He excels at developing and implementing strategic priorities; and providing vision and direction to achieve challenging goals. He is able to grasp the big picture, focus on critical details, and prioritize multiple projects.
Joint Industry Project to Identify Dramatic Improvements
Review our Subsea Decommissioning JIP proposal or click on the link below to download this white paper.