Protected: Healthcare Marketing Communications Benchmarking Report 2017 October 30th, 2017John McKeever
In addition to advanced technology, latest clinical trials, and a team of liaisons, there are many other functional and emotional factors affecting physician referral behaviors. Most of these can be indicated by leakage reports, but these don’t explain WHY a physician referred his or her patients to a competitor. In this presentation, given with St. Jude Children’s Research Hospital, we explore the combined use of experience map and decision factors research to get at the heart of the issue…which ultimately drives clinical volume or physician referrals.
Bill Flis has extensive energy industry executive experience. His leadership experience gives him a keen appreciation of the challenges faced by enterprises and how to implement robust excellence into business plans. After a successful career with ExxonMobil, he has worked with an extensive array of clients on practical and pragmatic operational improvement and change management efforts.
Brian Flis has 20+ years of leadership experience spanning the military, industry and consulting. He has a proven track record and passion for driving operational improvements and strategic change coupled with deep expertise in operations, supply chain, finance, engineering, quality and human resources. For the last 7 years, he has helped companies around the world improve performance and achieve operational excellence by applying the concepts of Never and Never Again. For mid-continent refiner, Brian recently led an operational excellence initiative which reduced lost opportunity (asset non-utilization) by nearly 50% last year, for $200 million EBIT lift.
Consider this common scenario: Your team has just received a wealth of information or feedback that will be highly useful for achieving your customer experience goals and improvement objectives. After the team meets to review the information, they leave excited about the new opportunities, yet overwhelmed about where to start. Questions such as “What can we do now to get started?” and “What should we prioritize first considering our limited resources?” need to be answered in order to translate information into action.