March 23, 2015 endeavorIT

Cultural Transformation

Cultural Transformation

Cultural Transformation

Your company’s culture can make or break your marketing strategy for growth and change…

Your culture is an expression of your brand.  It is deeply intertwined with the customer experience and can can be a source of strength for growth or it can be a constraint on strategic change.  The internal and external perceptions of your culture and can put at stake your company’s very ability to be trusted by its customers at the grassroots level.

At Endeavor, we know how difficult it can be to decipher a company’s internal culture, much less manage it.  We know how much you value your company’s publicly held image – however, that external image derives from your company’s self-outlook. If your company has in-house issues that are affecting it’s operations and client/public relations, then your public image is at risk. So how do you start assessing your existing culture? One question to ask might be “How do we do things around here?”  However, a better question to ask would be “How do we really do things around here?”  We have number of methods, tools and techniques for cultural assessment, design and development which we customize into programs that are unique to the cultural environment of each client company.

Endeavor’s Cultural Design Methodology follows an eight-step process to help you Envision the desired culture, Engage its people in the new cultural design, Energize the organization to make the shift and Enable the new culture to thrive, thereby supporting growth and change without the risks of internal discord and disconnects which could damage the brand. The following model outlines our eight-step Cultural Design Methodology:


When it comes to Cultural Design, Endeavor offers a wide array of its tools and services to suit your company’s unique situation. Below you can find a list of some of the services and tools that we employ to help client managers re-design their organization’s culture:


We use our Benchmarking Model to assess the status of cultural evolution. The transitions that a company makes to progress through their various cultural levels are non-linear in that these changes are neither one-dimensional nor are they instantaneous. The model below uses a series of S-curves in our model to express these non-linear progressions. As the organization progresses along one S-curve it reaches a point where it must  make a “leap of faith” to the next level, each time regathering itself and assuring that it is competent in the new level before working towards ascending to the ultimate desired level. Once an organization has surpassed the “Operational” level, its culture will have transformed from one of unharnessed opportunity to one of applied strengths, and it will begin to enhance its proficiencies and have more independent control on the impact of its performance.

Employee motivation and enthusiasm are very important to the success of a culture adjustment initiative.  To harness this power, we developed  methods to

  • assess how well th eorganizational culture reflects the organization’s vision and stated values
  • measure the degree of collaboration, coordination, trust, and cohesiveness within groups and the alignment between groups
  • evaluate the degree of overall job fit and person-culture fit

Employee Experience

We use our Employee Experience tool to discover hidden assumptions and attitudinal change points using data to probe:

•  What people say (their verbal expressions)
•  What they know and think (their mental or cognitive predispositions)
•  What they feel (their emotions)
•  How they’re inclined to act (their motivational or drive tendencies)

Transformational Leadership

Most managers possess many of the skills and behaviors required to support a culture shift initiative.  However, it is not unusual that some leadership development is needed to ensure success.  Endeavor Management has a well developed Leadership Development Program to assist in these efforts.


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