Apr 07, 2010
The set-up is this: two very different-looking students "staff" an experiment to which other students are directed; the respondents know only that they are being asked to participate in "an experiment" with no knowledge of what it entails; Student A greets them at the counter and secures identification data; Student A then ducks down behind the desk to retrieve the participant's packet; Student B, hiding behind the desk, then raises up and presents the participant with their packet. Pretty simple. Think you would notice the "change"?
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Mar 08, 2010
A recent study by McKinsey, completed within the last two months with over 1400 respondents, identified strategic capability building as among the top three priorities of more than 75% of the senior executives. At the same time, almost the same percentage felt that their companies were not good at building a capability that is strategically relevant. Now doesn’t that make you stop and wonder?
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