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Get to Know Your Referring Physicians

In addition to advanced technology, latest clinical trials, and a team of liaisons, there are many other functional and emotional factors affecting physician referral behaviors. Most of these can be indicated by leakage reports, but these don’t explain WHY a physician referred his or her patients to a competitor. In this presentation, given with St. Jude Children’s Research Hospital, we explore the combined use of experience map and decision factors research to get at the heart of the issue…which ultimately drives clinical volume or physician referrals.

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