Strategy (envision)
Mission & Vision
Mission and vision statements are the "brand promise" to its employees, customers, and other stakeholders about its business goals and aspirations as an organization. The constantly changing business environment demands that many organizations reevaluate their strategic mission regularly. The vision cannot be effective if it not valid, complete, possible, and compelling. Employees must believe that the mission is a good business model, that it will work and that it will attract customers.
Endeavor helps clients build and refine their mission and vision statements as part of strategy engagements.
Creating a complete mission and vision statement is the first step in building strategies that help clients to reach their full potential. This work is not done in a vacuum. Endeavor gathers and tests data from relevant stakeholders to ground our client's in concrete, precise statements.
Working with key stakeholders, we fine-tune the mission and vision, and evaluate the impact of changes in the current business model. As part of this work, we develop a detailed road map to prepare the organization to deliver on the new strategic goals.
Featured Case Study
Vision and Strategy Realization
Client Situation: Our client was an aerospace and defense systems company who counted on the orders for new systems to keep coming. They spent all their development time and money on a new technology. By 1990, they had dropped from a market share of over 50% to less than 30% – a big drop for a former market leader.
The goal was to develop a vision and strategy for the company that would guide it through the year 2000 and beyond. Our client wanted to claim number one in market share in both the commercial and military systems. The vision and strategy process was to be implemented in a highly participative way to ensure organization buy-in and support for all elements of the strategic plan. Our solution aligned processes and organizations to support the direction in the strategic plan and assisted the company in the ongoing monitoring and evaluation of the strategy's effectiveness and implementation.