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Consumerism in Healthcare: Strategies for Attracting Today's Empowered Consumer
Meeting the needs of empowered consumers demands authentically engaging with customers in new ways.
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Consumerism in Healthcare: Why VOC is at the Core [And How to Listen Better]
The experience provided represents some of the best opportunities to create patient loyalty and motivate patients to share positive stories with others.
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Consumerism in Healthcare: The Impact on Physician Relationship Management
Consumerism demands that physician relationship management encompass a variety of activities and integrate stakeholders that are impactful to referring physicians.
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Consumerism in Healthcare: The Trends that Can't be Ignored
To maintain a competitive advantage, healthcare leaders must be on the front lines of making changes necessitated by current consumerism in healthcare trends.
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Which Part of Your Data Analytics Dollar is Wasted?
You can improve the effectiveness of your data analytics investments. Here’s a good way to start. “Half the money I spend on advertising is wasted; the trouble is, I don’t know which half.” You’ve probably heard that saying by department-store magnate John Wanamaker...
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Downstream Industry - Optimize Key Parts of the Value Chain
The change in downstream market conditions is an opportunity for the downstream sector to move even further toward operational efficiency and effectiveness by capitalizing on ways to optimize key parts of the value chain.
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Lifetime Patient Value
Lifetime Patient Value (LPV) – which measures the value that patients can bring to healthcare organizations, such as hospital and cancer treatment systems, that provide specialty and multi-specialty diagnostic and treatment services and products. Unlike the more transaction-oriented industries...
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The Role of Consumerism in Healthcare [trends leaders should know about]
The role of consumerism in healthcare is making an impact with every interaction, in every phase of the journey.
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DDDP Announcement
Endeavor Management is excited to participate in next week’s Data Driven Drilling & Production Conference (DDDP) on June 11-12, 2019, in Houston.
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Patient Volume Modeling
Our approach to patient volume modeling provides insight for strategic decision making for marketing and operations. Using this tool, clients are able to understand their individual and comparative performance to prescribe the marketing and able to identify the operations levers that will most...
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Physician Schedule Optimization
How can you meet organizational revenue needs while addressing physician preferences? In this presentation, we review our approach to creating an physician schedule optimization model that assembles and predicts the impact of schedule changes on patient revenue against a series of constraints and...
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Optimizing Clinical Care Ecosystems
Providing the right care, at the right place, at the right time requires meeting needs throughout the continuum of the experience for patients, referring physicians and donors. In response to this growing challenge, we have created an approach to help clients design the optimal clinical care...
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B-in Partners and Endeavor
B-in Partners is pleased to announce that it has entered into an agreement with Endeavor Management for mutual cooperation in a Global Alliance.
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Ice Management
Dealing with the ever-changing ice cover in Arctic waters is one of the most challenging issues for any human activity there, particularly with ice management. Whether the task is moving vessels through the ice to their destinations or keeping ice clear of drilling vessels or production...
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Offshore Arctic Exploration and Development
A Team Approach To successfully explore and develop offshore oil and gas resources, finding, developing, and renewing the personnel resources for Arctic exploration and development operations depends on identifying individuals who possess: Wisdom – from Knowledge gained Knowledge – from...
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Creating a Truly Integrated Management System
The average NFL team is run by 2-3 front-office personnel and about 15 coaches. That’s about 18 individuals charged with ensuring they win. Yet not one of them has the specific title of ensuring they don’t lose. They do not have a Coach of Penalty Avoidance, a VP of Injury Prevention or a...
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Fundamentals of OE #10: Big Picture
Fundamentals of OE #10: Staying Focused on the big picture Summary: Don’t lose sight of the objective of your OE efforts Many OE programs get launched and, years later, after hundreds of changes, little has really improved At the end of the day, the shortest path to Operational Excellence is...
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Fundamentals of OE #9: Culture
Fundamentals of OE #9: Getting the Culture Right Summary Culture can be one of the greatest competitive advantages for any company, helping it stay ahead even if product, process or talent-based advantages diminish Operationally Excellent companies treat culture as an ongoing effort to be...
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Fundamentals of OE #8: Governance
Fundamentals of OE #8: Establish Governance that Improves Decisions Summary: Governance is a critical aspect of a functioning, continuously improving organization Many companies take a one-size-fits-all approach to governance, which over-burdens some decisions and turns it into a check-the-box...
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Fundamentals of OE #7: Establish Clear Lines of Ownership & Accountability
Summary: Ownership and accountability are critical to operational excellence, primarily to your ability to continuously improve A lack of accountability can set you into a spiral of continuous change, create redundant controls, add cost to your improvement efforts and hold back innovation To...
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Fundamentals of OE #6: Take an Adaptive Approach to Technology
Summary: Technology can help achieve operational excellence, but it isn’t dependent on advanced your technology is Operational Excellence requires a holistic approach to technology where the objective is adapting to tech rather than simply adopting it This approach expands the focus from...
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Fundamentals of OE #5: Keep It Simple
Summary: Management Systems naturally grow more complex over time A key objective of a management system is to simplify how the organization works together, which means the system itself must be simple Keep in mind what the system is intended for, and who it is supposed to help, and build in...
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Fundamentals of OE #4: Use a Process-Based Decision Making Framework
Fundamentals of OE #4: Use a Process-Based Framework for Key Decisions Summary Your system should be made up of a set of processes necessary to manage the risks within scope A process-based system has less built-in complexity, can have embedded continuous improvement, and is easier to manage...
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Fundamentals of OE #3: Design it to Work for You
Fundamentals of OE #3: Design your OE Program to Work for You Summary A common approach is to adopt a system from a leading company as the basis for your company’s system The problem is that the things you cannot see are what make a Management System effective and compatible with your...
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Fundamentals of OE #2: Enable Agility Through Organizational Muscle Memory
“The right decision is the wrong decision if it’s made too late”. Lee Iacocca Summary The pace of change in every industry requires rapid and constant strategy adjustments, so consistent execution requires agility Traditional methods for ensuring consistent execution make the system...
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Fundamentals of OE #1: Integrate the Management Systems
Summary There is a big difference between Unified Systems like an EHS system, and an Integrated System like an OEMS Unified Systems tend to work independently from standard business processes, and thus pull the organization in different directions Companies that operate in an Operationally...
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First Things First - Where to Begin the Journey to Operational Excellence
Without a clear idea of where you’re headed, how can you know how to get there? Most executives will agree that Operational Excellence is good. Many will argue that it’s a crucial factor for success. But what is it? Despite the widespread positive perception, there isn’t a lot of...
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Fundamentals of Operational Excellence - 10 Things To Get Right
Fundamentals of Operational Excellence The 10 Things to Get Right if You Want to Beat the Odds Operational Excellence continues to gain popularity. A recent worldwide survey by the Business Transformation & Operational Excellence World Summit found that over half of respondents...
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Connecting the Digital Data Dots
Data is Key to Asset Life Cycle ROI Asset management and engineering and construction are distinctly lacking the single-point entry of data that disseminates to all project planning and delivery applications, but more importantly meets the needs of operations and maintenance throughout the...
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The Law of Unintended Consequences - Part 3
In the last 2 weeks, the Decommissioning blog posts discussed the Law of Unintended Consequences or LOUC for short. We also observed that: There is negativity to the oilfield among those unfamiliar with the industry. The attitude of some toward older offshore installations is: They are worn out,...
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The Law of Unintended Consequences - Part 2
In last week’s Decommissioning blog post we learned about the Law of Unintended Consequences or LOUC for short. We also discussed the attitude of a decent portion of the public not familiar with the oilfield and observed that: There is negativity to the oilfield among those unfamiliar with the...
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Organizations Don't Perform Work, People Do
Organization Don't Perform Work, People Do “The strength of the pack is the wolf. The strength of the wolf is the pack.” – Rudyard Kipling, Law of the Jungle Silo Busting On capital projects , strong leadership is required to unite the various functions, organizations, and companies around...
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Offshore Facilities and Remote Operations
: A Way to Reduce Costs, Improve Performance, and Embrace the Future Keeping oil and gas projects profitable when oil prices drop has been a key challenge for the past several years, though not the only one for the industry. While prices in the $70/bbl range have provided some relief recently,...
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The LAW of UNINTENDED CONSEQUENCES
in Oilfield Decommissioning An unwritten law of societies familiar to most people is the Law of Unintended Consequences. Simply put, it describes the tendency of our best-laid plans to somehow go awry, ending up with results – consequences – that are completely different than the results we...
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When Next-Gen Healthcare Marketing Dashboards Become Action Plans
Marketing360 - healthcare marketing dashboard that relates marketing results to experience stages, KPIs, service lines and market segments.
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Product Development Portfolio Optimization
Are your R&D investments increasing along with the increased activity in the oilfield? Are you interested in improving your return in R&D investments? We can help institute a customized product development portfolio optimization strategy for your organization.
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Oil and Gas Challenges: Is It Time to Change?
Facing oil and gas challenges requires innovation, technologies and new collaborative approaches.
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Healthcare MarCom Budget Benchmarks
How much do my peers spend? How do they spend it? A Second Chance to Create And Use Healthcare MarCom Budget Benchmarks A little more than two decades ago, I was a new healthcare marketer at my first conference of hospital chief financial officers. My hope was to learn as much as I could...
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Life Extension for Offshore Floating Assets, Part 2
Developing a Life Extension Plan The benefits and challenges of safely and effectively extending the operating life of an asset is well described in Part 1 of this discussion on life extension (LE). In this second part, logical and step-wise approach to developing LE plan that meets the interests...
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Effective Physician Relationship Management – The Holistic View
It’s no surprise that today’s hospitals and healthcare systems are increasingly focused on building and sustaining relationships with referring physicians. All are striving to deploy effective physician relationship management programs. The reason is simple: Referring physicians continue to...
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Engaging Physician Alumni for Increased Referrals, Reputation and Resources
Hospital marketers and outreach teams face continual pressure for engaging key stakeholders such as patients, physicians, and donors. While there are a range of audiences important for affecting growth and, one group is often overlooked – engaging physician alumni – graduates, fellows and...
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Life Extension for Offshore Floating Assets, Part 1
Safely & Effectively Getting the Most Out of Facilities WHAT IS LIFE EXTENSION? At its core, a life extension (LE) plan is a management system that provides assurance to the duty holder, regulators, investors, and other stake-holders that an aging asset can continue to safely operate beyond...
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Lean Six Sigma: Where does it fit within Operational Excellence?
LSS vs OE: Same Tools, Different Names? There seems to be a lot of noise and general misconceptions about Lean Six Sigma (LSS) and Operational Excellence (OE). Are they different terms for the same thing? Are they just different approaches to the same end goal? If they are different, which one is...
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Evolve the Role of Physician Relationship Management in Today’s Healthcare Environment
In today’s healthcare environment, many hospitals and healthcare systems have embraced the need and opportunity to establish physician relationship management programs, most commonly referred to as outreach programs. Over the years these programs have evolved across several key models. The most...
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Using KPIs for Tracking and Monitoring Physician Relationship Management
As healthcare organizations strive to build meaningful relationships with referring physicians and serve as a trusted partner when a referral need arises, it is essential to have a clear understanding of how effectively their needs are being met. That's where Physician Relationship KPIs are...
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Building Organizational Capability of Capital Project Leaders
Given that strong, quality capital project leaders are a key determinant of successful capital project outcomes, and leadership is one of the more frequently cited risks to achieve these, the development of bench strength in project execution organizations requires a clear strategic path forward....
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People Are The Most Important Asset Asset, Part 3 - Walking the Talk
People Are The Most Important Asset Part 3 - Walking the Talk I have spent my entire career working in the upstream oilfield environment and have found people to be a critical success factor in every company in which I have come in contact. In my last two posts on the value of employees to a...
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People Are The Most Important Asset, Part 2 - Employee Expectations
People Are The Most Important Asset Part 2 - Employee Expectations I have spent my entire career working in the upstream oilfield environment and have found people to be a critical success factor in every segment in which I have worked. In Part 1, I commented on the reasons why people are the...
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People Are The Most Important Asset, Part 1 - Reasons
People Are The Most Important Asset Part 1 - Reasons It is common to hear companies talk about how people are the most important asset. It is just as common to hear workers talk about being frustrated in their jobs and mistreated by the companies that employ them. Every company needs assets,...
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Remote Operations Provide a New Approach to Offshore Development
Premier Oil Sea Lion Project Can operators afford not to seize the opportunity to capture the value of the digital transformation, and simultaneously turn the changing demographics in the workforce into a net gain now, rather than a looming struggle for the days (and years ahead)? Larry Forster...
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Monetizing Nigeria's Non-associated Gas Resources
Nigeria has very significant natural gas resources, estimated to be the ninth largest in the world at nearly 200 trillion cubic feet (TcF) and the largest in sub Saharan Africa. A substantial portion of this gas is non-associated, and much of it has been discovered offshore, in shallow water and...
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Reducing Subsea Equipment Capex
The primary driver for all projects should be disciplined spending. But, one of the most powerful tools for minimizing costs is standardization of equipment, yet it is one of the least used. System designs should target meeting requirements and avoid exceeding requirements. Focus should be on...
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The Struggle to Demonstrate Marketing ROI
For any investment an organization makes, leaders want to see a return. Yet even as marketing and technology evolve and become more robust and sophisticated, many marketing leaders still struggle to demonstrate marketing ROI. Many marketing professionals argue that it is difficult if not...
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Late Life Oil Field Development
A shallow water asset off West Africa, already in production from multiple reservoirs with an FPSO and production platforms, needed a plan for its late-life oil field development. Production was declining. Oil prices were falling. Declining production needed to be replaced and operating expense...
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Meditation, Mindfulness, Meetings and Marketing Strategy
Meditation, Meetings and Marketing Strategy I had the pleasure of attending Gopi Kallayil’s keynote at the Forum for Healthcare Strategy before our own presentation with Cleveland Clinic . He highlighted some interesting observations regarding our new organ – the mobile device. ...
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Arctic Oil Spill Containment and Cleanup
With any Arctic drilling, the possibility of an arctic oil spill in the highly remote regions offshore of Alaska increases. This has become a key focal point for the U.S. Coast Guard (USCG) and Bureau of Safety and Environmental Enforcement (BSEE) to ensure that drilling and production is not...
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OK for Healthcare Marketers to Say "No"
It's OK for Marketers to Say No Here's How When did we start defining strategy based on the loudest voices? For many marketers, this has been happening since the first marketing dollars were fought for – and has continued since. Unfortunately, addressing the highest stated need has the...
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Keys to Brand Architecture
Getting Organized with Healthcare Brand Architecture Maintaining a portfolio of brands is one of the toughest things for a marketing group – managing diverse styles, colors that don’t match, and graphics that don’t even make sense internally. If you were a family and drove up to the curb,...
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Overcoming Risks Producing Incident-free Arctic Oil
The industry needs to rebuild its Arctic capability to operate effectively at high latitudes. Arctic conditions can be daunting with sea-ice as one of the most pervasive challenges. Source: U. S. Coast Guard. Great rewards are generally preceded by great risks. As the world price for crude oil...