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The Law of Unintended Consequences - Part 2
In last week’s Decommissioning blog post we learned about the Law of Unintended Consequences or LOUC for short. We also discussed the attitude of a decent portion of the public not familiar with the oilfield and observed that: There is negativity to the oilfield among those unfamiliar with the...
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Organizations Don't Perform Work, People Do
Organization Don't Perform Work, People Do “The strength of the pack is the wolf. The strength of the wolf is the pack.” – Rudyard Kipling, Law of the Jungle Silo Busting On capital projects , strong leadership is required to unite the various functions, organizations, and companies around...
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Offshore Facilities and Remote Operations
: A Way to Reduce Costs, Improve Performance, and Embrace the Future Keeping oil and gas projects profitable when oil prices drop has been a key challenge for the past several years, though not the only one for the industry. While prices in the $70/bbl range have provided some relief recently,...
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The LAW of UNINTENDED CONSEQUENCES
in Oilfield Decommissioning An unwritten law of societies familiar to most people is the Law of Unintended Consequences. Simply put, it describes the tendency of our best-laid plans to somehow go awry, ending up with results – consequences – that are completely different than the results we...
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When Next-Gen Healthcare Marketing Dashboards Become Action Plans
Marketing360 - healthcare marketing dashboard that relates marketing results to experience stages, KPIs, service lines and market segments.
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Product Development Portfolio Optimization
Are your R&D investments increasing along with the increased activity in the oilfield? Are you interested in improving your return in R&D investments? We can help institute a customized product development portfolio optimization strategy for your organization.
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Oil and Gas Challenges: Is It Time to Change?
Facing oil and gas challenges requires innovation, technologies and new collaborative approaches.
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Healthcare MarCom Budget Benchmarks
How much do others spend? How do they spend it? A Second Chance to Create And Use Marketing Communications Benchmarks A little more than two decades ago, I was a new healthcare marketer at my first conference of hospital chief financial officers. My hope was to learn as much as I could about this...
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Life Extension for Offshore Floating Assets, Part 2
Developing a Life Extension Plan The benefits and challenges of safely and effectively extending the operating life of an asset is well described in Part 1 of this discussion on life extension (LE). In this second part, logical and step-wise approach to developing LE plan that meets the interests...
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Effective Physician Relationship Management – The Holistic View
It’s no surprise that today’s hospitals and healthcare systems are increasingly focused on building and sustaining relationships with referring physicians. All are striving to deploy effective physician relationship management programs. The reason is simple: Referring physicians continue to...
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Engaging Physician Alumni for Increased Referrals, Reputation and Resources
Hospital marketers and outreach teams face continual pressure for engaging key stakeholders such as patients, physicians, and donors. While there are a range of audiences important for affecting growth and, one group is often overlooked – engaging physician alumni – graduates, fellows and...
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Life Extension for Offshore Floating Assets, Part 1
Safely & Effectively Getting the Most Out of Facilities WHAT IS LIFE EXTENSION? At its core, a life extension (LE) plan is a management system that provides assurance to the duty holder, regulators, investors, and other stake-holders that an aging asset can continue to safely operate beyond...
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Lean Six Sigma: Where does it fit within Operational Excellence?
LSS vs OE: Same Tools, Different Names? There seems to be a lot of noise and general misconceptions about Lean Six Sigma (LSS) and Operational Excellence (OE). Are they different terms for the same thing? Are they just different approaches to the same end goal? If they are different, which one is...
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Evolve the Role of Physician Relationship Management in Today’s Healthcare Environment
In today’s healthcare environment, many hospitals and healthcare systems have embraced the need and opportunity to establish physician relationship management programs, most commonly referred to as outreach programs. Over the years these programs have evolved across several key models. The most...
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Using KPIs for Tracking and Monitoring Physician Relationship Management
As healthcare organizations strive to build meaningful relationships with referring physicians and serve as a trusted partner when a referral need arises, it is essential to have a clear understanding of how effectively their needs are being met. That's where Physician Relationship KPIs are...
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Building Organizational Capability of Capital Project Leaders
Given that strong, quality capital project leaders are a key determinant of successful capital project outcomes, and leadership is one of the more frequently cited risks to achieve these, the development of bench strength in project execution organizations requires a clear strategic path forward....
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People Are The Most Important Asset Asset, Part 3 - Walking the Talk
People Are The Most Important Asset Part 3 - Walking the Talk I have spent my entire career working in the upstream oilfield environment and have found people to be a critical success factor in every company in which I have come in contact. In my last two posts on the value of employees to a...
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People Are The Most Important Asset, Part 2 - Employee Expectations
People Are The Most Important Asset Part 2 - Employee Expectations I have spent my entire career working in the upstream oilfield environment and have found people to be a critical success factor in every segment in which I have worked. In Part 1, I commented on the reasons why people are the...
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People Are The Most Important Asset, Part 1 - Reasons
People Are The Most Important Asset Part 1 - Reasons It is common to hear companies talk about how people are the most important asset. It is just as common to hear workers talk about being frustrated in their jobs and mistreated by the companies that employ them. Every company needs assets,...
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Remote Operations Provide a New Approach to Offshore Development
Premier Oil Sea Lion Project Can operators afford not to seize the opportunity to capture the value of the digital transformation, and simultaneously turn the changing demographics in the workforce into a net gain now, rather than a looming struggle for the days (and years ahead)? Larry Forster...
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Monetizing Nigeria's Non-associated Gas Resources
Nigeria has very significant natural gas resources, estimated to be the ninth largest in the world at nearly 200 trillion cubic feet (TcF) and the largest in sub Saharan Africa. A substantial portion of this gas is non-associated, and much of it has been discovered offshore, in shallow water and...
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Reducing Subsea Equipment Capex
The primary driver for all projects should be disciplined spending. But, one of the most powerful tools for minimizing costs is standardization of equipment, yet it is one of the least used. System designs should target meeting requirements and avoid exceeding requirements. Focus should be on...
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The Struggle to Demonstrate Marketing ROI
For any investment an organization makes, leaders want to see a return. Yet even as marketing and technology evolve and become more robust and sophisticated, many marketing leaders still struggle to demonstrate marketing ROI. Many marketing professionals argue that it is difficult if not...
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Late Life Oil Field Development
A shallow water asset off West Africa, already in production from multiple reservoirs with an FPSO and production platforms, needed a plan for its late-life oil field development. Production was declining. Oil prices were falling. Declining production needed to be replaced and operating expense...
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Meditation, Mindfulness, Meetings and Marketing Strategy
Meditation, Meetings and Marketing Strategy I had the pleasure of attending Gopi Kallayil’s keynote at the Forum for Healthcare Strategy before our own presentation with Cleveland Clinic . He highlighted some interesting observations regarding our new organ – the mobile device. ...
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OK for Healthcare Marketers to Say "No"
It's OK for Marketers to Say No Here's How When did we start defining strategy based on the loudest voices? For many marketers, this has been happening since the first marketing dollars were fought for – and has continued since. Unfortunately, addressing the highest stated need has the...
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Keys to Brand Architecture
Getting Organized with Healthcare Brand Architecture Maintaining a portfolio of brands is one of the toughest things for a marketing group – managing diverse styles, colors that don’t match, and graphics that don’t even make sense internally. If you were a family and drove up to the curb,...
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Overcoming Risks Producing Incident-free Arctic Oil
The industry needs to rebuild its Arctic capability to operate effectively at high latitudes. Arctic conditions can be daunting with sea-ice as one of the most pervasive challenges. Source: U. S. Coast Guard. Great rewards are generally preceded by great risks. As the world price for crude oil...