You only have one chance to make a great first impression with new audiences; how can you make sure you hit it out of the park? Endeavor Management believes that there is a strategic advantage in involving marketing communication experts at the earliest stages of expansion planning.
We aligned marketing and physician relations to achieve a three percent increase in market share in one fiscal year. Here are the keys to align marketing and physician relations.
The fast-changing landscape of the pandemic has taught us that people want options, and if offered multiple ways to meet their needs, they will remain loyal to your brand.
Our expectations when it comes to healthcare are evolving to match experiences in other sectors of life like retail, streaming services, and entertainment. No longer satisfied with the hospital down the street or any physician referred, patients expect multiple options, easy scheduling at the...
As people have had more exposure to innovative brands and companies in other areas of their lives, they have begun to expect similar standards of ease, access, customer experience, and choice in the healthcare sphere
Integration within the Organization encourages your organization to be a fully-interconnected unit. Learn to bring everything together using Journey Management to move toward organizational success.
Integration within the Organization helps your workforce contribute to the organization’s success. Learn how to use a simple integration approach to provide leadership and communicate your guiding principles.
Are we making Progress? Using the Baldrige questionnaire ( Baldrige Website ) and survey results can provide volumes of information about how well your organization is progressing in its journey toward success. The following graphs were derived from the 2011 survey on the Baldrige Board of...
Key Themes and Integration [i] Definitions and notes: KEY . Major or most important elements that are critical to achieving your intended outcome The Criteria (available for purchase, Baldrige Website ) refer to key challenges, plans, work processes, and measures – those most important to your...
Integration within the Organization allows you to judge your organization and build strength. Scoring Guidelines can be used to refine processes, make the most of measures, and strive for excellence.
Integration within the Organization captures an organization’s true character. Discover your organization’s character by comparing it to an ideal organization, with merit and worth.
Purpose, begins with the End in Mind How do you define Success? We know organizational success is based on many variables. Why are some organizations more successful than others? The answer is simple. Defining the organization’s “purpose” is pivotal to its success. In recent years,...
Groupthink is a phenomenon that occurs when a group of well-intentioned people makes irrational or non-optimal decisions spurred by the urge to conform or the belief that dissent is impossible. The problematic or premature consensus that is characteristic of groupthink may be fueled by a...
To set the stage for this discussion on integration we need definitions [i] regarding the topic. Integration The harmonization of plans, processes, information, resource decisions, workforce capability, and capacity, actions, results, and analyses to support key organization-wide goals. Effective...
The trend of oil price forecasts has changed from years past and if you are not changing your business focus accordingly, you may be missing out on significant value. Historically, multi-year oil price forecasts when oil price was $100/bbl or lower have shown an increase per annum of...
How should companies plan to address this change to exploit opportuities in the Energy Transition market? How can such an evaluation take place when, in many cases, these sectors are not as mature or at an early stage?
Today, we hear quite a bit about the energy transition and see many global companies resetting their business strategies to incorporate the impending move from oil and gas toward renewable forms of energy. The resetting incorporates anything from ambitious carbon footprint targets to measurable...
Share of usage better predicts growth. Growth is a common objective among virtually all healthcare systems. However, there are other ways to predict patient choice and usage more accurately and identify strategies to gain increased service usage more effectively.
Contact Centers - where do we go from here? Everyone is talking about the way we’re functioning now as our “new normal.” But is this current routine just a short-term patch while we work through the COVID-19 crisis, or will it change the way we operate in the future?
As we work with CEOs and Boards of Directors at many different companies, we are starting to see some changes in what Boards demand from their CEOs. Some of the things we see are pretty standard (Corporate Strategy) but some of the things are less traditional in terms of what CEOs in the past...
Endeavor Management would like to present its latest report on the O&G Sector in Brazil, recently published in World Oil magazine. Ricardo Giamattey and Bruce Crager describe the current landscape in Brazil for the O&G industry, also including a section on renewables. To understand...
Are you ready for the next phase of Offshore Oil & Gas? Bruce Crager shares his views on preparing for the future of offshore oil and gas.
When and how the Oil and Gas market will be in equilibrium once again is yet uncertain, but there is no reason to doubt the industry´s resilience Overview COVID-19 impact in the global economy may not be as severe as anticipated . When the COVID-19 pandemic is controlled and we reach “COVID...
Brazil joined the group of relevant O&G geographies given the discovery of a potential offshore hydrocarbons resource base so huge that perhaps its full potential will never be fully uncovered – this is known today in the O&G industry as the “Brazilian pre salt”.
Who supports you? What to consider when hiring a coach,
There are many businesses that have just tried to keep their head above water for the past few months with their supply chain plan. Now is the time to get back in the game and reignite the growth engines. What needs to be communicated, and agreed to, with your partners – up and down the...
How are Mid-level Leaders Part of Your Business Transformation? In this time of business transformation, engagement of Mid-level leaders by the executive team is crucial. Mid-level Leaders (managers) support the message from the C-Suite and provide the feedback loop critical to getting all on...
What is required to lead post-crisis?
The power of purpose is more evident now than ever. Create a compelling purpose that gets employees eager to come to work.
If hospitals were a football team, the Chief Marketing Officer would be the Offensive Coordinator. In that role, he/she needs to create a playbook that provides action plans that are within the rules of the game, and considers their team’s strengths and the competitive environment in which...
Unlike most highly visible touchpoints that take weeks to plan, produce, and deploy, this commercial needed to be created and implemented within a week. To make this happen, Endeavor facilitated an agile, teamwork-centered approach in collaboration with Northstar's marketing leadership.
Trust The Underpinning of Anything Great Crucial in good times and critical in challenging times, trust is the balm that reduces friction and allows for high performance…even in challenging times. If you’ve been part of any of our workshops, team meetings or executive coaching you have come...
As we are all learning to navigate this new normal, many leaders and marketers are faced with the uncertainty of what customers and want and need – there’s a lot of power in consumer insights during a crisis. The good news is that consumers are continuing to engage in online research, and...
During crisis communications, many businesses are unsure how to best communicate with customers, and what they should say. Here are our top recommendations for how to successfully engage your customers during this time of uncertainty.
Now that several weeks have passed, it would be interesting to hear what good practices have emerged. From my discussions with colleagues and experience working virtually for the last 5 years after 35 years of corporate office life, here are a few efficient ways of working as a virtual team...
So, we recommend that you and your colleagues take a few minutes each day to reflect on what you are observing and learning – about how you do what do and how your audiences are doing what they are doing. Capture these thoughts fully and carefully – easily done with today’s technology,...
While originally born from work on the death of a loved one, what we have learned is this same cycle of emotions applies for any loss or change. Whether death, the loss of a job, the furloughing of colleagues, or the loss of access to a fitness facility, all bring about similar waves of emotion.
When it comes to organizing communications quickly across a number of groups, there's a useful process called stakeholder analysis. Stakeholder analysis is used to identify all audiences (usually focused on internal or external stakeholders, not necessarily customers), your need for their...
Meeting the needs of empowered consumers demands authentically engaging with customers in new ways.
The experience provided represents some of the best opportunities to create patient loyalty and motivate patients to share positive stories with others.
Consumerism demands that physician relationship management encompass a variety of activities and integrate stakeholders that are impactful to referring physicians.
To maintain a competitive advantage, healthcare leaders must be on the front lines of making changes necessitated by current consumerism in healthcare trends.
You can improve the effectiveness of your data analytics investments. Here’s a good way to start. “Half the money I spend on advertising is wasted; the trouble is, I don’t know which half.” You’ve probably heard that saying by department-store magnate John Wanamaker...
The change in downstream market conditions is an opportunity for the downstream sector to move even further toward operational efficiency and effectiveness by capitalizing on ways to optimize key parts of the value chain.
Lifetime Patient Value (LPV) – which measures the value that patients can bring to healthcare organizations, such as hospital and cancer treatment systems, that provide specialty and multi-specialty diagnostic and treatment services and products. Unlike the more transaction-oriented industries...
The role of consumerism in healthcare is making an impact with every interaction, in every phase of the journey.
Endeavor Management is excited to participate in next week’s Data Driven Drilling & Production Conference (DDDP) on June 11-12, 2019, in Houston.
Our approach to patient volume modeling provides insight for strategic decision making for marketing and operations. Using this tool, clients are able to understand their individual and comparative performance to prescribe the marketing and able to identify the operations levers that will most...
How can you meet organizational revenue needs while addressing physician preferences? In this presentation, we review our approach to creating an physician schedule optimization model that assembles and predicts the impact of schedule changes on patient revenue against a series of constraints and...
Providing the right care, at the right place, at the right time requires meeting needs throughout the continuum of the experience for patients, referring physicians and donors. In response to this growing challenge, we have created an approach to help clients design the optimal clinical care...
B-in Partners is pleased to announce that it has entered into an agreement with Endeavor Management for mutual cooperation in a Global Alliance.
Dealing with the ever-changing ice cover in Arctic waters is one of the most challenging issues for any human activity there, particularly with ice management. Whether the task is moving vessels through the ice to their destinations or keeping ice clear of drilling vessels or production...
A Team Approach To successfully explore and develop offshore oil and gas resources, finding, developing, and renewing the personnel resources for Arctic exploration and development operations depends on identifying individuals who possess: Wisdom – from Knowledge gained Knowledge – from...
The average NFL team is run by 2-3 front-office personnel and about 15 coaches. That’s about 18 individuals charged with ensuring they win. Yet not one of them has the specific title of ensuring they don’t lose. They do not have a Coach of Penalty Avoidance, a VP of Injury Prevention or a...
Fundamentals of OE #10: Staying Focused on the big picture Summary: Don’t lose sight of the objective of your OE efforts Many OE programs get launched and, years later, after hundreds of changes, little has really improved At the end of the day, the shortest path to Operational Excellence is...
Fundamentals of OE #9: Getting the Culture Right Summary Culture can be one of the greatest competitive advantages for any company, helping it stay ahead even if product, process or talent-based advantages diminish Operationally Excellent companies treat culture as an ongoing effort to be...
Fundamentals of OE #8: Establish Governance that Improves Decisions Summary: Governance is a critical aspect of a functioning, continuously improving organization Many companies take a one-size-fits-all approach to governance, which over-burdens some decisions and turns it into a check-the-box...
Summary: Ownership and accountability are critical to operational excellence, primarily to your ability to continuously improve A lack of accountability can set you into a spiral of continuous change, create redundant controls, add cost to your improvement efforts and hold back innovation To...
Summary: Technology can help achieve operational excellence, but it isn’t dependent on advanced your technology is Operational Excellence requires a holistic approach to technology where the objective is adapting to tech rather than simply adopting it This approach expands the focus from...
Summary: Management Systems naturally grow more complex over time A key objective of a management system is to simplify how the organization works together, which means the system itself must be simple Keep in mind what the system is intended for, and who it is supposed to help, and build in...