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Optimize patient communication through segmentation
Intuitively, most managers and analysts know that patient and customer segmentation is critical to drawing out insights from preferences and behaviors. However, before leaping into the process of customer segmentation, it is valuable to think about segmentation in three steps.
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Remote Work...Still?
Even as employees are returning to the office, there is still considerable interest in remote and hybrid work.
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The Essential Role Of Leaders In Internal Communications
Healthcare systems must arm their leaders with the story of their organization. Your narrative should always point to the organization’s goals while also bringing its people forward into the spotlight. Keeping the message and the method personal and relevant reaches employees more effectively...
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How Digital Marketing is Leading the Way to the Perfect Patient Experience
Digital marketing in healthcare is not only the wave of the future and how we engage with each other, but it is also the future of comprehensive patient care and overall satisfaction.
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Hydrogen – Transportation Options
There is considerable discussion in the literature about the options for the transport of hydrogen. It can be transported by truck or rail as either a liquid or gas; by ship as a liquid; by pipeline either pure or blended with natural gas; or by using a hydrogen carrier e.g., ammonia, methanol,...
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Maybe It's Not Marketing's Fault
George Danner, Chief Data Scientist at Endeavor Management, was recently published in Strategic Health Care Marketing.
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IS YOUR LEADERSHIP PIPELINE RUNNING DRY?
A case for mentorship in leadership development Developing and sustaining a continuous pipeline of leaders is a challenge for most companies under normal circumstances but is now an even greater need to develop and deploy solutions in the energy transition environment. The urgent demand for...
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Repurposing JIP: There’s More to Life Than Design Life
The main key technical aspects when considering repurposing are structural loading, fatigue and corrosion. When considering these it’s useful to also consider the history of steel structures in hostile marine environments, as there are many marine structures that are older than oil and gas...
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Hydrogen – How Does It Compare to Natural Gas and Ammonia?
In this second of five short blogs we will address, again without going deeply into the weeds, the comparative characteristics of hydrogen to understand its place and ranking as an alternative fuel for the future.
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Increase Your Physician Marketing Budget
Increase your physician marketing budget. With a little more intentionality and the financial resources to back it up, empowering your marketing teams to reach physicians will grow your clinical volumes and strengthen your relationships with those you need to reach most.
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Successful One-to-Many Physician Outreach
One-to-many physician outreach tactics can successfully be low-touch and high-tech and still meet physician needs. And they come with the benefit of being lower in cost and time requirements than direct one-to-one marketing.
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A World Without Gas Stations
Electric Vehicles (EVs) are here to stay and will become the new normal. We are well on our way to a world without gas stations.
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Hydrogen – What’s It All About?
Are you seeing the almost endless volume of articles, press releases, and webinars on hydrogen and the coming hydrogen economy and somewhat confused by it all? Hopefully, this summary will help provide clarity without going too deeply into the weeds. Why the interest in hydrogen? The drive for...
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Gelb Consulting Group: Part of the DNA of Endeavor Management
In the 1960’s, as Houston began its march toward national prominence, Gabe Gelb established Gelb Marketing Research, later renamed Gelb Consulting Group. In this booming era, decisions were made by knowledgeable wildcatters and real estate moguls, but few business leaders used data...
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Managing Repurposed Offshore Platforms
The current trend of removing fixed or floating offshore Oil and Gas platforms either for demolition or for the rigs-to-reefs program misses the opportunity of creating new revenue streams, particularly in the ever-expanding energy transition arena. Repurposing these platforms for green energy or...
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Helping your healthcare organization thrive through the changes
PART FOUR Hospital Systems are going through a restructuring whether they intended to or not. Patient, physician, and employee expectations as well as the impact of the global pandemic have all played a role in bringing about change. Executives are implementing quick-fix solutions that are...
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Restructuring the way you engage with physicians
Physicians are paramount to the success of a hospital, yet few resources are given to partnering well and ensuring physicians are happy within the organization.
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Common pitfalls leaders make in addressing healthcare staffing shortages
Common pitfalls we see healthcare leaders make in reaction to the changes taking place in nursing.
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Reconsidering the Healthcare Business Model
A structural change has been taking place in American Nursing for some time now. With all these changes, it seems inevitable that nursing is restructuring, and hospitals need to rethink their business models to match the trajectory. At Endeavor, we have the tools and expertise to help you through...
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Points to Consider to Ensure that your Health System Expansion Plans are Successful
You only have one chance to make a great first impression with new audiences; how can you make sure you hit it out of the park? Endeavor Management believes that there is a strategic advantage in involving marketing communication experts at the earliest stages of expansion planning.
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Keys to Align Marketing and Physician Outreach
We aligned marketing and physician relations to achieve a three percent increase in market share in one fiscal year. Here are the keys to align marketing and physician relations.
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Why Should Healthcare Concern Itself with A Digital Front Door Strategy?
The fast-changing landscape of the pandemic has taught us that people want options, and if offered multiple ways to meet their needs, they will remain loyal to your brand.
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What in the World is Market Segmentation Doing in Healthcare?
Our expectations when it comes to healthcare are evolving to match experiences in other sectors of life like retail, streaming services, and entertainment. No longer satisfied with the hospital down the street or any physician referred, patients expect multiple options, easy scheduling at the...
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What is Consumerism in Healthcare and Why Does it Matter?
As people have had more exposure to innovative brands and companies in other areas of their lives, they have begun to expect similar standards of ease, access, customer experience, and choice in the healthcare sphere
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The Momentum of Integration - A Fully Interconnected Unit
Integration within the Organization encourages your organization to be a fully-interconnected unit. Learn to bring everything together using Journey Management to move toward organizational success.
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Help your Workforce Contribute to Success
Integration within the Organization helps your workforce contribute to the organization’s success. Learn how to use a simple integration approach to provide leadership and communicate your guiding principles.
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Measuring Organizational Progress
Are we making Progress? Using the Baldrige questionnaire ( Baldrige Website ) and survey results can provide volumes of information about how well your organization is progressing in its journey toward success. The following graphs were derived from the 2011 survey on the Baldrige Board of...
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See the Whole Organization on a Single Page
Integration within the Organization provides huge benefits when you can see the whole organization on a single page. Learn how to use the Key Themes Tool to view integration of the whole.
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Building Organizational Maturity
Integration within the Organization allows you to judge your organization and build strength. Scoring Guidelines can be used to refine processes, make the most of measures, and strive for excellence.
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Capture your Organization’s True Character
Integration within the Organization captures an organization’s true character. Discover your organization’s character by comparing it to an ideal organization, with merit and worth.
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Understanding Purpose is Pivotal to Success
Purpose, begins with the End in Mind How do you define Success? We know organizational success is based on many variables. Why are some organizations more successful than others? The answer is simple. Defining the organization’s “purpose” is pivotal to its success. In recent years,...
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What measures are you taking to ensure that your business is not becoming susceptible to mediocrity via groupthink?
Groupthink is a phenomenon that occurs when a group of well-intentioned people makes irrational or non-optimal decisions spurred by the urge to conform or the belief that dissent is impossible. The problematic or premature consensus that is characteristic of groupthink may be fueled by a...
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Discover the Power of Integration!
To set the stage for this discussion on integration we need definitions [i] regarding the topic. Integration The harmonization of plans, processes, information, resource decisions, workforce capability, and capacity, actions, results, and analyses to support key organization-wide goals. Effective...
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Why Maximizing Production Means More Today Than Ever
The trend of oil price forecasts has changed from years past and if you are not changing your business focus accordingly, you may be missing out on significant value. Historically, multi-year oil price forecasts when oil price was $100/bbl or lower have shown an increase per annum of...
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Wave of Energy Transition
How should companies plan to address this change to exploit opportuities in the Energy Transition market? How can such an evaluation take place when, in many cases, these sectors are not as mature or at an early stage?
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Gaining Competitive Advantage Through Carbon Footprint Modeling
Today, we hear quite a bit about the energy transition and see many global companies resetting their business strategies to incorporate the impending move from oil and gas toward renewable forms of energy. The resetting incorporates anything from ambitious carbon footprint targets to measurable...
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Share of Usage Models Better Predict Growth
Share of usage better predicts growth. Growth is a common objective among virtually all healthcare systems. However, there are other ways to predict patient choice and usage more accurately and identify strategies to gain increased service usage more effectively.
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Contact Centers Where We Go From Here
Contact Centers - where do we go from here? Everyone is talking about the way we’re functioning now as our “new normal.” But is this current routine just a short-term patch while we work through the COVID-19 crisis, or will it change the way we operate in the future?
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3 Top Demands of CEOs
As we work with CEOs and Boards of Directors at many different companies, we are starting to see some changes in what Boards demand from their CEOs. Some of the things we see are pretty standard (Corporate Strategy) but some of the things are less traditional in terms of what CEOs in the past...
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Analysis of Brazil's Oil and Gas Sector
Endeavor Management would like to present its latest report on the O&G Sector in Brazil, recently published in World Oil magazine. Ricardo Giamattey and Bruce Crager describe the current landscape in Brazil for the O&G industry, also including a section on renewables. To understand...
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Preparing for the Future of Offshore Oil and Gas
Are you ready for the next phase of Offshore Oil & Gas? Bruce Crager shares his views on preparing for the future of offshore oil and gas.
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Oil and Gas Markets after COVID
When and how the Oil and Gas market will be in equilibrium once again is yet uncertain, but there is no reason to doubt the industry´s resilience Overview COVID-19 impact in the global economy may not be as severe as anticipated . When the COVID-19 pandemic is controlled and we reach “COVID...
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Brazil O&G
Brazil joined the group of relevant O&G geographies given the discovery of a potential offshore hydrocarbons resource base so huge that perhaps its full potential will never be fully uncovered – this is known today in the O&G industry as the “Brazilian pre salt”.
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What To Consider When Hiring a Coach
Who supports you? What to consider when hiring a coach,
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Supply Chain Plan
There are many businesses that have just tried to keep their head above water for the past few months with their supply chain plan. Now is the time to get back in the game and reignite the growth engines. What needs to be communicated, and agreed to, with your partners – up and down the...
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Mid-level Leaders Business Transformation
How are Mid-level Leaders Part of Your Business Transformation? In this time of business transformation, engagement of Mid-level leaders by the executive team is crucial. Mid-level Leaders (managers) support the message from the C-Suite and provide the feedback loop critical to getting all on...
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Who Will Lead
What is required to lead post-crisis?
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The Power of Purpose
The power of purpose is more evident now than ever. Create a compelling purpose that gets employees eager to come to work.
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Hospital Marketers Must Guide the Journey to The Next Normal
If hospitals were a football team, the Chief Marketing Officer would be the Offensive Coordinator. In that role, he/she needs to create a playbook that provides action plans that are within the rules of the game, and considers their team’s strengths and the competitive environment in which...
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Case Study: Agile Marketing Communications
Unlike most highly visible touchpoints that take weeks to plan, produce, and deploy, this commercial needed to be created and implemented within a week. To make this happen, Endeavor facilitated an agile, teamwork-centered approach in collaboration with Northstar's marketing leadership.
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Trust - The Underpinning of Anything Great
Trust. The underpinning of anything great. Crucial in good times and critical in challenging times, trust is the balm that reduces friction and allows for high performance…even in challenging times. If you’ve been part of any of our workshops, team meetings or executive coaching you have come...
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The Power of Consumer Insight During a Time of Crisis
As we are all learning to navigate this new normal, many leaders and marketers are faced with the uncertainty of what customers and want and need – there’s a lot of power in consumer insights during a crisis. The good news is that consumers are continuing to engage in online research, and...
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Crisis Communications Tips for Leaders
During crisis communications, many businesses are unsure how to best communicate with customers, and what they should say. Here are our top recommendations for how to successfully engage your customers during this time of uncertainty.
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Dispersed Work Teams? How's it Working Out?
Now that several weeks have passed, it would be interesting to hear what good practices have emerged. From my discussions with colleagues and experience working virtually for the last 5 years after 35 years of corporate office life, here are a few efficient ways of working as a virtual team...
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Prepare Now to Succeed in the Next Normal
So, we recommend that you and your colleagues take a few minutes each day to reflect on what you are observing and learning – about how you do what do and how your audiences are doing what they are doing. Capture these thoughts fully and carefully – easily done with today’s technology,...
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What's Up With You? It May Be Grief
While originally born from work on the death of a loved one, what we have learned is this same cycle of emotions applies for any loss or change. Whether death, the loss of a job, the furloughing of colleagues, or the loss of access to a fitness facility, all bring about similar waves of emotion.
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So Many People to Keep Informed, So Little Time
When it comes to organizing communications quickly across a number of groups, there's a useful process called stakeholder analysis. Stakeholder analysis is used to identify all audiences (usually focused on internal or external stakeholders, not necessarily customers), your need for their...
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Consumerism in Healthcare: Strategies for Attracting Today's Empowered Consumer
Meeting the needs of empowered consumers demands authentically engaging with customers in new ways.
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Consumerism in Healthcare: Why VOC is at the Core [And How to Listen Better]
The experience provided represents some of the best opportunities to create patient loyalty and motivate patients to share positive stories with others.
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Consumerism in Healthcare: The Impact on Physician Relationship Management
Consumerism demands that physician relationship management encompass a variety of activities and integrate stakeholders that are impactful to referring physicians.