Blog
-
People Are The Most Important Asset, Part 2 - Employee Expectations
People Are The Most Important Asset Part 2 - Employee Expectations I have spent my entire career working in the upstream oilfield environment and have found people to be a critical success factor in every segment in which I have worked. In Part 1, I commented on the reasons why people are the...
-
People Are The Most Important Asset, Part 1 - Reasons
People Are The Most Important Asset Part 1 - Reasons It is common to hear companies talk about how people are the most important asset. It is just as common to hear workers talk about being frustrated in their jobs and mistreated by the companies that employ them. Every company needs assets,...
-
Remote Operations Provide a New Approach to Offshore Development
Can operators afford not to seize the opportunity to capture the value of the digital transformation, and simultaneously turn the changing demographics in the workforce into a net gain now, rather than a looming struggle for the days (and years ahead)? Larry Forster and Dave Hartell outline their...
-
Monetizing Nigeria's Non-associated Gas Resources
Nigeria has very significant natural gas resources, estimated to be the ninth largest in the world at nearly 200 trillion cubic feet (TcF) and the largest in sub Saharan Africa. A substantial portion of this gas is non-associated, and much of it has been discovered offshore, in shallow water and...
-
Reducing Subsea Equipment Capex
The primary driver for all projects should be disciplined spending. But, one of the most powerful tools for minimizing costs is standardization of equipment, yet it is one of the least used. System designs should target meeting requirements and avoid exceeding requirements. Focus should be on...
-
The Struggle to Demonstrate Marketing ROI
For any investment an organization makes, leaders want to see a return. Yet even as marketing and technology evolve and become more robust and sophisticated, many marketing leaders still struggle to demonstrate marketing ROI. Many marketing professionals argue that it is difficult if not...
-
Late Life Oil Field Development
A shallow water asset off West Africa, already in production from multiple reservoirs with an FPSO and production platforms, needed a plan for its late-life oil field development. Production was declining. Oil prices were falling. Declining production needed to be replaced and operating expense...
-
Meditation, Mindfulness, Meetings and Marketing Strategy
Meditation, Meetings and Marketing Strategy I had the pleasure of attending Gopi Kallayil’s keynote at the Forum for Healthcare Strategy before our own presentation with Cleveland Clinic . He highlighted some interesting observations regarding our new organ – the mobile device. ...
-
OK for Healthcare Marketers to Say "No"
It's OK for Marketers to Say No Here's How When did we start defining strategy based on the loudest voices? For many marketers, this has been happening since the first marketing dollars were fought for – and has continued since. Unfortunately, addressing the highest stated need has the...
-
Keys to Brand Architecture
Getting Organized with Healthcare Brand Architecture Maintaining a portfolio of brands is one of the toughest things for a marketing group – managing diverse styles, colors that don’t match, and graphics that don’t even make sense internally. If you were a family and drove up to the curb,...
-
Overcoming Risks Producing Incident-free Arctic Oil
The industry needs to rebuild its Arctic capability to operate effectively at high latitudes. Arctic conditions can be daunting with sea-ice as one of the most pervasive challenges. Source: U. S. Coast Guard. Great rewards are generally preceded by great risks. As the world price for crude oil...