Nicole Coy Practice Leader, Customer Experience
Nicole is an experienced marketing strategist for the healthcare industry, with almost a decade of experience leading experience mapping and branding engagements for...
As we are all learning to navigate this new normal, many leaders and marketers are faced with the uncertainty of what customers and want and need – there’s a lot of power in consumer insights during a crisis.
The good news is that consumers are continuing to engage in online research, and some have even found higher than normal response rates due to consumers having more time at home. Now is the time to identify how to support customers in the best way possible, and to set up your organization for recovery after the worst of the crisis has passed.
There is a solid technology infrastructure that allows us to do this without needing to be together in-person. Here are some considerations:
At Endeavor, we have experience in deploying this type of research efficiently and quickly. While we recognize that there are many distractions right now, we also recognize this as a critical time in which organizations must develop an insight-driven strategy to navigate the new market. Contact us to learn more.