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COVID19

  • Who Will Lead

    May 26th, 2020

    What is required to lead post-crisis?

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  • The Power of Purpose

    May 12th, 2020

    The power of purpose is more evident now than ever. Create a compelling purpose that gets employees eager to come to work.

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  • Hospital Marketers Must Guide the Journey to The Next Normal

    April 29th, 2020

    If hospitals were a football team, the Chief Marketing Officer would be the Offensive Coordinator.  In that role, he/she needs to create a playbook that provides action plans that are within the rules of the game, and considers their team’s strengths and the competitive environment in which...

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  • Case Study: Agile Marketing Communications

    April 20th, 2020

    Unlike most highly visible touchpoints that take weeks to plan, produce, and deploy, this commercial needed to be created and implemented within a week. To make this happen, Endeavor facilitated an agile, teamwork-centered approach in collaboration with Northstar's marketing leadership.  

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  • Trust - The Underpinning of Anything Great

    April 20th, 2020

    Trust The Underpinning of Anything Great Crucial in good times and critical in challenging times, trust is the balm that reduces friction and allows for high performance…even in challenging times. If you’ve been part of any of our workshops, team meetings or executive coaching you have come...

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  • The Power of Consumer Insight During a Time of Crisis

    April 8th, 2020

    As we are all learning to navigate this new normal, many leaders and marketers are faced with the uncertainty of what customers and want and need – there’s a lot of power in consumer insights during a crisis. The good news is that consumers are continuing to engage in online research, and...

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  • Crisis Communications Tips for Leaders

    April 8th, 2020

    During crisis communications, many businesses are unsure how to best communicate with customers, and what they should say.  Here are our top recommendations for how to successfully engage your customers during this time of uncertainty.

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  • Dispersed Work Teams? How's it Working Out?

    April 6th, 2020

    Now that several weeks have passed, it would be interesting to hear what good practices have emerged.  From my discussions with colleagues and experience working virtually for the last 5 years after 35 years of corporate office life, here are a few efficient ways of working as a virtual team...

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  • Prepare Now to Succeed in the Next Normal

    April 6th, 2020

    So, we recommend that you and your colleagues take a few minutes each day to reflect on what you are observing and learning – about how you do what do and how your audiences are doing what they are doing.  Capture these thoughts fully and carefully – easily done with today’s technology,...

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  • What's Up With You? It May Be Grief

    April 6th, 2020

    While originally born from work on the death of a loved one, what we have learned is this same cycle of emotions applies for any loss or change. Whether death, the loss of a job, the furloughing of colleagues, or the loss of access to a fitness facility, all bring about similar waves of emotion.

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  • So Many People to Keep Informed, So Little Time

    April 6th, 2020

    When it comes to organizing communications quickly across a number of groups, there's a useful process called stakeholder analysis.  Stakeholder analysis is used to identify all audiences (usually focused on internal or external stakeholders, not necessarily customers), your need for their...

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