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Marketing 360

  • Patient Volume Modeling

    March 28th, 2019

    Our approach to patient volume modeling provides insight for strategic decision making for marketing and operations. Using this tool, clients are able to understand their individual and comparative performance to prescribe the marketing and able to identify the operations levers that will most...

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  • Healthcare MarCom Budget Benchmarks

    July 24th, 2018

    How much do my peers spend? How do they spend it? A Second Chance to Create And Use Healthcare MarCom Budget Benchmarks A little more than two decades ago, I was a new healthcare marketer at my first conference of hospital chief financial officers. My hope was to learn as much as I could about...

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  • The Struggle to Demonstrate Marketing ROI

    May 7th, 2018

    For any investment an organization makes, leaders want to see a return. Yet even as marketing and technology evolve and become more robust and sophisticated, many marketing leaders still struggle to demonstrate marketing ROI. Many marketing professionals argue that it is difficult if not...

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