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Marketing 360

  • Healthcare MarCom Budget Benchmarks

    July 24th, 2018

    How much do others spend? How do they spend it? A Second Chance to Create And Use Marketing Communications Benchmarks A little more than two decades ago, I was a new healthcare marketer at my first conference of hospital chief financial officers. My hope was to learn as much as I could about this...

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  • The Struggle to Demonstrate Marketing ROI

    May 7th, 2018

    For any investment an organization makes, leaders want to see a return. Yet even as marketing and technology evolve and become more robust and sophisticated, many marketing leaders still struggle to demonstrate marketing ROI. Many marketing professionals argue that it is difficult if not...

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