Marketing Research
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Optimize patient communication through segmentation
Intuitively, most managers and analysts know that patient and customer segmentation is critical to drawing out insights from preferences and behaviors. However, before leaping into the process of customer segmentation, it is valuable to think about segmentation in three steps.
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Gelb Consulting Group: Part of the DNA of Endeavor Management
In the 1960’s, as Houston began its march toward national prominence, Gabe Gelb established Gelb Marketing Research, later renamed Gelb Consulting Group. In this booming era, decisions were made by knowledgeable wildcatters and real estate moguls, but few business leaders used data...
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What in the World is Market Segmentation Doing in Healthcare?
Our expectations when it comes to healthcare are evolving to match experiences in other sectors of life like retail, streaming services, and entertainment. No longer satisfied with the hospital down the street or any physician referred, patients expect multiple options, easy scheduling at the...
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The Power of Consumer Insight During a Time of Crisis
As we are all learning to navigate this new normal, many leaders and marketers are faced with the uncertainty of what customers and want and need – there’s a lot of power in consumer insights during a crisis. The good news is that consumers are continuing to engage in online research, and...