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Marketing Research

  • Gelb Consulting Group: Part of the DNA of Endeavor Management

    October 3rd, 2022

    In the 1960’s, as Houston began its march toward national prominence, Gabe Gelb established Gelb Marketing Research, later renamed Gelb Consulting Group.  In this booming era, decisions were made by knowledgeable wildcatters and real estate moguls, but few business leaders used data...

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  • What in the World is Market Segmentation Doing in Healthcare?

    January 25th, 2022

    Our expectations when it comes to healthcare are evolving to match experiences in other sectors of life like retail, streaming services, and entertainment. No longer satisfied with the hospital down the street or any physician referred, patients expect multiple options, easy scheduling at the...

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  • The Power of Consumer Insight During a Time of Crisis

    April 8th, 2020

    As we are all learning to navigate this new normal, many leaders and marketers are faced with the uncertainty of what customers and want and need – there’s a lot of power in consumer insights during a crisis. The good news is that consumers are continuing to engage in online research, and...

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