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Organizational Research

  • Gelb Consulting Group: Part of the DNA of Endeavor Management

    October 3rd, 2022

    In the 1960’s, as Houston began its march toward national prominence, Gabe Gelb established Gelb Marketing Research, later renamed Gelb Consulting Group.  In this booming era, decisions were made by knowledgeable wildcatters and real estate moguls, but few business leaders used data...

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  • What in the World is Market Segmentation Doing in Healthcare?

    January 25th, 2022

    Our expectations when it comes to healthcare are evolving to match experiences in other sectors of life like retail, streaming services, and entertainment. No longer satisfied with the hospital down the street or any physician referred, patients expect multiple options, easy scheduling at the...

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  • Dispersed Work Teams? How's it Working Out?

    April 6th, 2020

    Now that several weeks have passed, it would be interesting to hear what good practices have emerged.  From my discussions with colleagues and experience working virtually for the last 5 years after 35 years of corporate office life, here are a few efficient ways of working as a virtual team...

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