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Healthcare

  • When Next-Gen Healthcare Marketing Dashboards Become Action Plans

    August 13th, 2018

    Marketing360 - healthcare marketing dashboard that relates marketing results to experience stages, KPIs, service lines and market segments.

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  • Healthcare MarCom Budget Benchmarks

    July 24th, 2018

    How much do others spend? How do they spend it? A Second Chance to Create And Use Marketing Communications Benchmarks A little more than two decades ago, I was a new healthcare marketer at my first conference of hospital chief financial officers. My hope was to learn as much as I could about this...

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  • Effective Physician Relationship Management – The Holistic View

    July 10th, 2018

    It’s no surprise that today’s hospitals and healthcare systems are increasingly focused on building and sustaining relationships with referring physicians. All are striving to deploy effective physician relationship management programs.  The reason is simple: Referring physicians continue to...

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  • Engaging Physician Alumni for Increased Referrals, Reputation and Resources

    July 9th, 2018

    Hospital marketers and outreach teams face continual pressure for engaging key stakeholders such as patients, physicians, and donors. While there are a range of audiences important for affecting growth and, one group is often overlooked – engaging physician alumni – graduates, fellows and...

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  • Lean Six Sigma: Where does it fit within Operational Excellence?

    July 3rd, 2018

    LSS vs OE: Same Tools, Different Names? There seems to be a lot of noise and general misconceptions about Lean Six Sigma (LSS) and Operational Excellence (OE). Are they different terms for the same thing? Are they just different approaches to the same end goal? If they are different, which one is...

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  • Evolve the Role of Physician Relationship Management in Today’s Healthcare Environment

    July 3rd, 2018

    In today’s healthcare environment, many hospitals and healthcare systems have embraced the need and opportunity to establish physician relationship management programs, most commonly referred to as outreach programs. Over the years these programs have evolved across several key models. The most...

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  • Using KPIs for Tracking and Monitoring Physician Relationship Management

    July 2nd, 2018

    As healthcare organizations strive to build meaningful relationships with referring physicians and serve as a trusted partner when a referral need arises, it is essential to have a clear understanding of how effectively their needs are being met. That's where Physician Relationship KPIs are...

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  • The Struggle to Demonstrate Marketing ROI

    May 7th, 2018

    For any investment an organization makes, leaders want to see a return. Yet even as marketing and technology evolve and become more robust and sophisticated, many marketing leaders still struggle to demonstrate marketing ROI. Many marketing professionals argue that it is difficult if not...

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  • Meditation, Mindfulness, Meetings and Marketing Strategy

    May 1st, 2018

    Meditation, Meetings and Marketing Strategy I had the pleasure of attending Gopi Kallayil’s keynote at the Forum for Healthcare Strategy before our own presentation with Cleveland Clinic .  He highlighted some interesting observations regarding our new organ – the mobile device. ...

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  • OK for Healthcare Marketers to Say "No"

    January 1st, 2018

    It's OK for Marketers to Say No Here's How When did we start defining strategy based on the loudest voices? For many marketers, this has been happening since the first marketing dollars were fought for – and has continued since. Unfortunately, addressing the highest stated need has the...

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  • Keys to Brand Architecture

    May 1st, 2017

    Getting Organized with Healthcare Brand Architecture Maintaining a portfolio of brands is one of the toughest things for a marketing group – managing diverse styles, colors that don’t match, and graphics that don’t even make sense internally. If you were a family and drove up to the curb,...

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