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Business Strategy

  • Crisis Communications Tips for Leaders

    April 8th, 2020

    During crisis communications, many businesses are unsure how to best communicate with customers, and what they should say.  Here are our top recommendations for how to successfully engage your customers during this time of uncertainty.

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  • Dispersed Work Teams? How's it Working Out?

    April 6th, 2020

    Now that several weeks have passed, it would be interesting to hear what good practices have emerged.  From my discussions with colleagues and experience working virtually for the last 5 years after 35 years of corporate office life, here are a few efficient ways of working as a virtual team...

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  • Prepare Now to Succeed in the Next Normal

    April 6th, 2020

    So, we recommend that you and your colleagues take a few minutes each day to reflect on what you are observing and learning – about how you do what do and how your audiences are doing what they are doing.  Capture these thoughts fully and carefully – easily done with today’s technology,...

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  • What's Up With You? It May Be Grief

    April 6th, 2020

    While originally born from work on the death of a loved one, what we have learned is this same cycle of emotions applies for any loss or change. Whether death, the loss of a job, the furloughing of colleagues, or the loss of access to a fitness facility, all bring about similar waves of emotion.

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  • So Many People to Keep Informed, So Little Time

    April 6th, 2020

    When it comes to organizing communications quickly across a number of groups, there's a useful process called stakeholder analysis.  Stakeholder analysis is used to identify all audiences (usually focused on internal or external stakeholders, not necessarily customers), your need for their...

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  • Consumerism in Healthcare: Strategies for Attracting Today's Empowered Consumer

    November 12th, 2019

    Meeting the needs of empowered consumers demands authentically engaging with customers in new ways.

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  • Consumerism in Healthcare: Why VOC is at the Core [And How to Listen Better]

    November 12th, 2019

    The experience provided represents some of the best opportunities to create patient loyalty and motivate patients to share positive stories with others.

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  • Consumerism in Healthcare: The Trends that Can't be Ignored

    November 12th, 2019

    To maintain a competitive advantage, healthcare leaders must be on the front lines of making changes necessitated by current consumerism in healthcare trends. 

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  • Which Part of Your Data Analytics Dollar is Wasted?

    November 12th, 2019

    You can improve the effectiveness of your data analytics investments. Here’s a good way to start. “Half the money I spend on advertising is wasted; the trouble is, I don’t know which half.” You’ve probably heard that saying by department-store magnate John Wanamaker...

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  • Lifetime Patient Value

    September 30th, 2019

    Lifetime Patient Value (LPV) – which measures the value that patients can bring to healthcare organizations, such as hospital and cancer treatment systems, that provide specialty and multi-specialty diagnostic and treatment services and products. Unlike the more transaction-oriented industries...

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  • The Role of Consumerism in Healthcare [trends leaders should know about]

    September 27th, 2019

    The role of consumerism in healthcare is making an impact with every interaction, in every phase of the journey.

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  • Patient Volume Modeling

    March 28th, 2019

    Our approach to patient volume modeling provides insight for strategic decision making for marketing and operations. Using this tool, clients are able to understand their individual and comparative performance to prescribe the marketing and able to identify the operations levers that will most...

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  • Physician Schedule Optimization

    March 28th, 2019

    How can you meet organizational revenue needs while addressing physician preferences? In this presentation, we review our approach to creating an physician schedule optimization model that assembles and predicts the impact of schedule changes on patient revenue against a series of constraints and...

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  • Optimizing Clinical Care Ecosystems

    March 28th, 2019

    Providing the right care, at the right place, at the right time requires meeting needs throughout the continuum of the experience for patients, referring physicians and donors. In response to this growing challenge, we have created an approach to help clients design the optimal clinical care...

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  • When Next-Gen Healthcare Marketing Dashboards Become Action Plans

    August 13th, 2018

    Marketing360 - healthcare marketing dashboard that relates marketing results to experience stages, KPIs, service lines and market segments.

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  • Healthcare MarCom Budget Benchmarks

    July 24th, 2018

      How much do my peers spend? How do they spend it? A Second Chance to Create And Use Healthcare MarCom Budget Benchmarks A little more than two decades ago, I was a new healthcare marketer at my first conference of hospital chief financial officers. My hope was to learn as much as I could...

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  • Lean Six Sigma: Where does it fit within Operational Excellence?

    July 3rd, 2018

    LSS vs OE: Same Tools, Different Names? There seems to be a lot of noise and general misconceptions about Lean Six Sigma (LSS) and Operational Excellence (OE). Are they different terms for the same thing? Are they just different approaches to the same end goal? If they are different, which one is...

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  • Evolve the Role of Physician Relationship Management in Today’s Healthcare Environment

    July 3rd, 2018

    In today’s healthcare environment, many hospitals and healthcare systems have embraced the need and opportunity to establish physician relationship management programs, most commonly referred to as outreach programs. Over the years these programs have evolved across several key models. The most...

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  • Using KPIs for Tracking and Monitoring Physician Relationship Management

    July 2nd, 2018

    As healthcare organizations strive to build meaningful relationships with referring physicians and serve as a trusted partner when a referral need arises, it is essential to have a clear understanding of how effectively their needs are being met. That's where Physician Relationship KPIs are...

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  • The Struggle to Demonstrate Marketing ROI

    May 7th, 2018

    For any investment an organization makes, leaders want to see a return. Yet even as marketing and technology evolve and become more robust and sophisticated, many marketing leaders still struggle to demonstrate marketing ROI. Many marketing professionals argue that it is difficult if not...

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  • OK for Healthcare Marketers to Say "No"

    January 1st, 2018

    It's OK for Marketers to Say No Here's How When did we start defining strategy based on the loudest voices? For many marketers, this has been happening since the first marketing dollars were fought for – and has continued since. Unfortunately, addressing the highest stated need has the...

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