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Financial Analysis

  • Which Part of Your Data Analytics Dollar is Wasted?

    November 12th, 2019

    You can improve the effectiveness of your data analytics investments. Here’s a good way to start. “Half the money I spend on advertising is wasted; the trouble is, I don’t know which half.” You’ve probably heard that saying by department-store magnate John Wanamaker...

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  • When Next-Gen Healthcare Marketing Dashboards Become Action Plans

    August 13th, 2018

    Marketing360 - healthcare marketing dashboard that relates marketing results to experience stages, KPIs, service lines and market segments.

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  • Healthcare MarCom Budget Benchmarks

    July 24th, 2018

      How much do my peers spend? How do they spend it? A Second Chance to Create And Use Healthcare MarCom Budget Benchmarks A little more than two decades ago, I was a new healthcare marketer at my first conference of hospital chief financial officers. My hope was to learn as much as I could...

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  • Using KPIs for Tracking and Monitoring Physician Relationship Management

    July 2nd, 2018

    As healthcare organizations strive to build meaningful relationships with referring physicians and serve as a trusted partner when a referral need arises, it is essential to have a clear understanding of how effectively their needs are being met. That's where Physician Relationship KPIs are...

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