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Healthcare Strategic Planning

  • Optimizing Clinical Care Ecosystems

    March 28th, 2019

    Providing the right care, at the right place, at the right time requires meeting needs throughout the continuum of the experience for patients, referring physicians and donors. In response to this growing challenge, we have created an approach to help clients design the optimal clinical care...

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  • Evolve the Role of Physician Relationship Management in Today’s Healthcare Environment

    July 3rd, 2018

    In today’s healthcare environment, many hospitals and healthcare systems have embraced the need and opportunity to establish physician relationship management programs, most commonly referred to as outreach programs. Over the years these programs have evolved across several key models. The most...

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  • OK for Healthcare Marketers to Say "No"

    January 1st, 2018

    It's OK for Marketers to Say No Here's How When did we start defining strategy based on the loudest voices? For many marketers, this has been happening since the first marketing dollars were fought for – and has continued since. Unfortunately, addressing the highest stated need has the...

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