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Organizational Transformation

  • Mid-level Leaders Business Transformation

    June 1st, 2020

    How are Mid-level Leaders Part of Your Business Transformation? In this time of business transformation, engagement of Mid-level leaders by the executive team is crucial.  Mid-level Leaders (managers) support the message from the C-Suite and provide the feedback loop critical to getting all on...

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  • Hospital Marketers Must Guide the Journey to The Next Normal

    April 29th, 2020

    If hospitals were a football team, the Chief Marketing Officer would be the Offensive Coordinator.  In that role, he/she needs to create a playbook that provides action plans that are within the rules of the game, and considers their team’s strengths and the competitive environment in which...

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  • Crisis Communications Tips for Leaders

    April 8th, 2020

    During crisis communications, many businesses are unsure how to best communicate with customers, and what they should say.  Here are our top recommendations for how to successfully engage your customers during this time of uncertainty.

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  • Dispersed Work Teams? How's it Working Out?

    April 6th, 2020

    Now that several weeks have passed, it would be interesting to hear what good practices have emerged.  From my discussions with colleagues and experience working virtually for the last 5 years after 35 years of corporate office life, here are a few efficient ways of working as a virtual team...

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  • What's Up With You? It May Be Grief

    April 6th, 2020

    While originally born from work on the death of a loved one, what we have learned is this same cycle of emotions applies for any loss or change. Whether death, the loss of a job, the furloughing of colleagues, or the loss of access to a fitness facility, all bring about similar waves of emotion.

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  • Consumerism in Healthcare: Strategies for Attracting Today's Empowered Consumer

    November 12th, 2019

    Meeting the needs of empowered consumers demands authentically engaging with customers in new ways.

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  • Consumerism in Healthcare: Why VOC is at the Core [And How to Listen Better]

    November 12th, 2019

    The experience provided represents some of the best opportunities to create patient loyalty and motivate patients to share positive stories with others.

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