Organizational Transformation
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Why Should Healthcare Concern Itself with A Digital Front Door Strategy?
The fast-changing landscape of the pandemic has taught us that people want options, and if offered multiple ways to meet their needs, they will remain loyal to your brand.
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What in the World is Market Segmentation Doing in Healthcare?
Our expectations when it comes to healthcare are evolving to match experiences in other sectors of life like retail, streaming services, and entertainment. No longer satisfied with the hospital down the street or any physician referred, patients expect multiple options, easy scheduling at the...
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What is Consumerism in Healthcare and Why Does it Matter?
As people have had more exposure to innovative brands and companies in other areas of their lives, they have begun to expect similar standards of ease, access, customer experience, and choice in the healthcare sphere
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The Momentum of Integration - A Fully Interconnected Unit
Integration within the Organization encourages your organization to be a fully-interconnected unit. Learn to bring everything together using Journey Management to move toward organizational success.
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Help your Workforce Contribute to Success
Integration within the Organization helps your workforce contribute to the organization’s success. Learn how to use a simple integration approach to provide leadership and communicate your guiding principles.
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Measuring Organizational Progress
Are we making Progress? Using the Baldrige questionnaire ( Baldrige Website ) and survey results can provide volumes of information about how well your organization is progressing in its journey toward success. The following graphs were derived from the 2011 survey on the Baldrige Board of...
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Understanding Purpose is Pivotal to Success
Purpose, begins with the End in Mind How do you define Success? We know organizational success is based on many variables. Why are some organizations more successful than others? The answer is simple. Defining the organization’s “purpose” is pivotal to its success. In recent years,...
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Mid-level Leaders Business Transformation
How are Mid-level Leaders Part of Your Business Transformation? In this time of business transformation, engagement of Mid-level leaders by the executive team is crucial. Mid-level Leaders (managers) support the message from the C-Suite and provide the feedback loop critical to getting all on...
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Hospital Marketers Must Guide the Journey to The Next Normal
If hospitals were a football team, the Chief Marketing Officer would be the Offensive Coordinator. In that role, he/she needs to create a playbook that provides action plans that are within the rules of the game, and considers their team’s strengths and the competitive environment in which...
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Crisis Communications Tips for Leaders
During crisis communications, many businesses are unsure how to best communicate with customers, and what they should say. Here are our top recommendations for how to successfully engage your customers during this time of uncertainty.
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Dispersed Work Teams? How's it Working Out?
Now that several weeks have passed, it would be interesting to hear what good practices have emerged. From my discussions with colleagues and experience working virtually for the last 5 years after 35 years of corporate office life, here are a few efficient ways of working as a virtual team...
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What's Up With You? It May Be Grief
While originally born from work on the death of a loved one, what we have learned is this same cycle of emotions applies for any loss or change. Whether death, the loss of a job, the furloughing of colleagues, or the loss of access to a fitness facility, all bring about similar waves of emotion.
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Consumerism in Healthcare: Strategies for Attracting Today's Empowered Consumer
Meeting the needs of empowered consumers demands authentically engaging with customers in new ways.
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Consumerism in Healthcare: Why VOC is at the Core [And How to Listen Better]
The experience provided represents some of the best opportunities to create patient loyalty and motivate patients to share positive stories with others.