Revenue Cycle Improvement
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Points to Consider to Ensure that your Health System Expansion Plans are Successful
You only have one chance to make a great first impression with new audiences; how can you make sure you hit it out of the park? Endeavor Management believes that there is a strategic advantage in involving marketing communication experts at the earliest stages of expansion planning.
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Why Should Healthcare Concern Itself with A Digital Front Door Strategy?
The fast-changing landscape of the pandemic has taught us that people want options, and if offered multiple ways to meet their needs, they will remain loyal to your brand.
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What in the World is Market Segmentation Doing in Healthcare?
Our expectations when it comes to healthcare are evolving to match experiences in other sectors of life like retail, streaming services, and entertainment. No longer satisfied with the hospital down the street or any physician referred, patients expect multiple options, easy scheduling at the...
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Share of Usage Models Better Predict Growth
Share of usage better predicts growth. Growth is a common objective among virtually all healthcare systems. However, there are other ways to predict patient choice and usage more accurately and identify strategies to gain increased service usage more effectively.
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Contact Centers Where We Go From Here
Contact Centers - where do we go from here? Everyone is talking about the way we’re functioning now as our “new normal.” But is this current routine just a short-term patch while we work through the COVID-19 crisis, or will it change the way we operate in the future?
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Lifetime Patient Value
Lifetime Patient Value (LPV) – which measures the value that patients can bring to healthcare organizations, such as hospital and cancer treatment systems, that provide specialty and multi-specialty diagnostic and treatment services and products. Unlike the more transaction-oriented industries...
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Patient Volume Modeling
Our approach to patient volume modeling provides insight for strategic decision making for marketing and operations. Using this tool, clients are able to understand their individual and comparative performance to prescribe the marketing and able to identify the operations levers that will most...
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Evolve the Role of Physician Relationship Management in Today’s Healthcare Environment
In today’s healthcare environment, many hospitals and healthcare systems have embraced the need and opportunity to establish physician relationship management programs, most commonly referred to as outreach programs. Over the years these programs have evolved across several key models. The most...
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The Struggle to Demonstrate Marketing ROI
For any investment an organization makes, leaders want to see a return. Yet even as marketing and technology evolve and become more robust and sophisticated, many marketing leaders still struggle to demonstrate marketing ROI. Many marketing professionals argue that it is difficult if not...