Consumerism demands that physician relationship management encompass a variety of activities and integrate stakeholders that are impactful to referring physicians.
It’s no surprise that today’s hospitals and healthcare systems are increasingly focused on building and sustaining relationships with referring physicians. All are striving to deploy effective physician relationship management programs. The reason is simple: Referring physicians continue to...
Hospital marketers and outreach teams face continual pressure for engaging key stakeholders such as patients, physicians, and donors. While there are a range of audiences important for affecting growth and, one group is often overlooked – engaging physician alumni – graduates, fellows and...
As healthcare organizations strive to build meaningful relationships with referring physicians and serve as a trusted partner when a referral need arises, it is essential to have a clear understanding of how effectively their needs are being met. That's where Physician Relationship KPIs are...