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Experience Management Healthcare

  • The Momentum of Integration - A Fully Interconnected Unit

    August 30th, 2021

    Integration within the Organization encourages your organization to be a fully-interconnected unit. Learn to bring everything together using Journey Management to move toward organizational success.

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  • Measuring Organizational Progress

    August 12th, 2021

    Are we making Progress? Using the Baldrige questionnaire ( Baldrige Website ) and survey results can provide volumes of information about how well your organization is progressing in its journey toward success. The following graphs were derived from the 2011 survey on the Baldrige Board of...

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  • See the Whole Organization on a Single Page

    August 9th, 2021

    Key Themes and Integration [i] Definitions and notes: KEY . Major or most important elements that are critical to achieving your intended outcome The Criteria (available for purchase, Baldrige Website ) refer to key challenges, plans, work processes, and measures – those most important to...

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  • Building Organizational Maturity

    July 29th, 2021

    Integration within the Organization allows you to judge your organization and build strength. Scoring Guidelines can be used to refine processes, make the most of measures, and strive for excellence.

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  • Capture your Organization’s True Character

    July 21st, 2021

    Integration within the Organization captures an organization’s true character. Discover your organization’s character by comparing it to an ideal organization, with merit and worth.

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  • Understanding Purpose is Pivotal to Success

    July 14th, 2021

    Purpose, begins with the End in Mind How do you define Success?  We know organizational success is based on many variables.  Why are some organizations more successful than others?  The answer is simple. Defining the organization’s “purpose” is pivotal to its success.  In recent years,...

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  • 3 Top Demands of CEOs

    February 22nd, 2021

    As we work with CEOs and Boards of Directors at many different companies, we are starting to see some changes in what Boards demand from their CEOs.  Some of the things we see are pretty standard (Corporate Strategy) but some of the things are less traditional in terms of what CEOs in the past...

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  • Who Will Lead

    May 26th, 2020

    What is required to lead post-crisis?

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  • Hospital Marketers Must Guide the Journey to The Next Normal

    April 29th, 2020

    If hospitals were a football team, the Chief Marketing Officer would be the Offensive Coordinator.  In that role, he/she needs to create a playbook that provides action plans that are within the rules of the game, and considers their team’s strengths and the competitive environment in which...

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  • The Power of Consumer Insight During a Time of Crisis

    April 8th, 2020

    As we are all learning to navigate this new normal, many leaders and marketers are faced with the uncertainty of what customers and want and need – there’s a lot of power in consumer insights during a crisis. The good news is that consumers are continuing to engage in online research, and...

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  • Consumerism in Healthcare: Strategies for Attracting Today's Empowered Consumer

    November 12th, 2019

    Meeting the needs of empowered consumers demands authentically engaging with customers in new ways.

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  • Consumerism in Healthcare: Why VOC is at the Core [And How to Listen Better]

    November 12th, 2019

    The experience provided represents some of the best opportunities to create patient loyalty and motivate patients to share positive stories with others.

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  • Consumerism in Healthcare: The Impact on Physician Relationship Management

    November 12th, 2019

    Consumerism demands that physician relationship management encompass a variety of activities and integrate stakeholders that are impactful to referring physicians.

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  • Consumerism in Healthcare: The Trends that Can't be Ignored

    November 12th, 2019

    To maintain a competitive advantage, healthcare leaders must be on the front lines of making changes necessitated by current consumerism in healthcare trends. 

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  • Lifetime Patient Value

    September 30th, 2019

    Lifetime Patient Value (LPV) – which measures the value that patients can bring to healthcare organizations, such as hospital and cancer treatment systems, that provide specialty and multi-specialty diagnostic and treatment services and products. Unlike the more transaction-oriented industries...

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  • The Role of Consumerism in Healthcare [trends leaders should know about]

    September 27th, 2019

    The role of consumerism in healthcare is making an impact with every interaction, in every phase of the journey.

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  • Physician Schedule Optimization

    March 28th, 2019

    How can you meet organizational revenue needs while addressing physician preferences? In this presentation, we review our approach to creating an physician schedule optimization model that assembles and predicts the impact of schedule changes on patient revenue against a series of constraints and...

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  • Optimizing Clinical Care Ecosystems

    March 28th, 2019

    Providing the right care, at the right place, at the right time requires meeting needs throughout the continuum of the experience for patients, referring physicians and donors. In response to this growing challenge, we have created an approach to help clients design the optimal clinical care...

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  • Effective Physician Relationship Management – The Holistic View

    July 10th, 2018

    It’s no surprise that today’s hospitals and healthcare systems are increasingly focused on building and sustaining relationships with referring physicians. All are striving to deploy effective physician relationship management programs.  The reason is simple: Referring physicians continue to...

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  • Engaging Physician Alumni for Increased Referrals, Reputation and Resources

    July 9th, 2018

    Hospital marketers and outreach teams face continual pressure for engaging key stakeholders such as patients, physicians, and donors. While there are a range of audiences important for affecting growth and, one group is often overlooked – engaging physician alumni – graduates, fellows and...

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  • Evolve the Role of Physician Relationship Management in Today’s Healthcare Environment

    July 3rd, 2018

    In today’s healthcare environment, many hospitals and healthcare systems have embraced the need and opportunity to establish physician relationship management programs, most commonly referred to as outreach programs. Over the years these programs have evolved across several key models. The most...

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  • Using KPIs for Tracking and Monitoring Physician Relationship Management

    July 2nd, 2018

    As healthcare organizations strive to build meaningful relationships with referring physicians and serve as a trusted partner when a referral need arises, it is essential to have a clear understanding of how effectively their needs are being met. That's where Physician Relationship KPIs are...

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