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Experience Management Healthcare

  • Leaders vs Managers

    September 28th, 2023

     Research has found there are tangible behaviors and characteristics that differentiate leaders vs. managers.

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  • Performance Management with Impact

    September 20th, 2023

    Performance Management is a critical component of driving effective and robust talent pipelines and research has shown a consistent pattern of leading practices.

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  • Filling and Sustaining the Talent Pipeline

    September 7th, 2023

    When asked where they believe CEO’s should be spending the majority of their time, Boards of Directors of Fortune 500 companies more likely than not will site “growing talent.” In fact, many have indicated well over 50% of a CE0’s time should be devoted to this space. With this as a...

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  • Agile Culture

    August 30th, 2023

    The ”technical” process and “people behavior” partnership   As the “Agile Culture” revolution has evolved, not surprisingly, there has been an intersection between where the “technical process” factors meet the “behavioral” / “people-focused” factors. For years,...

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  • Agile HR

    August 16th, 2023

    Agile Human Resources As we conclude the first series of blogs around “Agility” and people-focused “best practices,” here are some thoughts on what it means to have an “Agile HR support team.” For years, HR has been striving for that coveted “seat at the table.” And, based on...

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  • Agile Workforce Planning

    August 2nd, 2023

    A company’s commitment to adopt an “Agile” work philosophy and method is the name of the game right now and will be a differentiator for success.

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  • Optimize patient communication through segmentation

    May 23rd, 2023

    Intuitively, most managers and analysts know that patient and customer segmentation is critical to drawing out insights from preferences and behaviors. However, before leaping into the process of customer segmentation, it is valuable to think about segmentation in three steps.

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  • The Essential Role Of Leaders In Internal Communications

    April 27th, 2023

    Healthcare systems must arm their leaders with the story of their organization. Your narrative should always point to the organization’s goals while also bringing its people forward into the spotlight. Keeping the message and the method personal and relevant reaches employees more effectively...

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  • How Digital Marketing is Leading the Way to the Perfect Patient Experience

    April 25th, 2023

    Digital marketing in healthcare is not only the wave of the future and how we engage with each other, but it is also the future of comprehensive patient care and overall satisfaction.

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  • Increase Your Physician Marketing Budget

    November 10th, 2022

    Increase your physician marketing budget. With a little more intentionality and the financial resources to back it up, empowering your marketing teams to reach physicians will grow your clinical volumes and strengthen your relationships with those you need to reach most.

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  • Successful One-to-Many Physician Outreach

    November 10th, 2022

    One-to-many physician outreach tactics can successfully be low-touch and high-tech and still meet physician needs. And they come with the benefit of being lower in cost and time requirements than direct one-to-one marketing.

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  • Helping your healthcare organization thrive through the changes

    August 2nd, 2022

    PART FOUR Hospital Systems are going through a restructuring whether they intended to or not. Patient, physician, and employee expectations as well as the impact of the global pandemic have all played a role in bringing about change.  Executives are implementing quick-fix solutions that are...

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  • Restructuring the way you engage with physicians

    July 26th, 2022

    Physicians are paramount to the success of a hospital, yet few resources are given to partnering well and ensuring physicians are happy within the organization.  

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  • Common pitfalls leaders make in addressing healthcare staffing shortages

    July 20th, 2022

    Common pitfalls we see healthcare leaders make in reaction to the changes taking place in nursing.

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  • Reconsidering the Healthcare Business Model

    July 12th, 2022

    A structural change has been taking place in American Nursing for some time now. With all these changes, it seems inevitable that nursing is restructuring, and hospitals need to rethink their business models to match the trajectory. At Endeavor, we have the tools and expertise to help you through...

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  • Keys to Align Marketing and Physician Outreach

    February 28th, 2022

    We aligned marketing and physician relations to achieve a three percent increase in market share in one fiscal year. Here are the keys to align marketing and physician relations.

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  • Why Should Healthcare Concern Itself with A Digital Front Door Strategy?

    February 2nd, 2022

    The fast-changing landscape of the pandemic has taught us that people want options, and if offered multiple ways to meet their needs, they will remain loyal to your brand. 

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  • What in the World is Market Segmentation Doing in Healthcare?

    January 25th, 2022

    Our expectations when it comes to healthcare are evolving to match experiences in other sectors of life like retail, streaming services, and entertainment. No longer satisfied with the hospital down the street or any physician referred, patients expect multiple options, easy scheduling at the...

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  • What is Consumerism in Healthcare and Why Does it Matter?

    January 17th, 2022

    As people have had more exposure to innovative brands and companies in other areas of their lives, they have begun to expect similar standards of ease, access, customer experience, and choice in the healthcare sphere

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  • 3 Top Demands of CEOs

    February 22nd, 2021

    As we work with CEOs and Boards of Directors at many different companies, we are starting to see some changes in what Boards demand from their CEOs.  Some of the things we see are pretty standard (Corporate Strategy) but some of the things are less traditional in terms of what CEOs in the past...

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  • Who Will Lead

    May 26th, 2020

    What is required to lead post-crisis?

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  • Hospital Marketers Must Guide the Journey to The Next Normal

    April 29th, 2020

    If hospitals were a football team, the Chief Marketing Officer would be the Offensive Coordinator.  In that role, he/she needs to create a playbook that provides action plans that are within the rules of the game, and considers their team’s strengths and the competitive environment in which...

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  • The Power of Consumer Insight During a Time of Crisis

    April 8th, 2020

    As we are all learning to navigate this new normal, many leaders and marketers are faced with the uncertainty of what customers and want and need – there’s a lot of power in consumer insights during a crisis. The good news is that consumers are continuing to engage in online research, and...

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  • Consumerism in Healthcare: Strategies for Attracting Today's Empowered Consumer

    November 12th, 2019

    Meeting the needs of empowered consumers demands authentically engaging with customers in new ways.

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  • Consumerism in Healthcare: Why VOC is at the Core [And How to Listen Better]

    November 12th, 2019

    The experience provided represents some of the best opportunities to create patient loyalty and motivate patients to share positive stories with others.

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  • Consumerism in Healthcare: The Impact on Physician Relationship Management

    November 12th, 2019

    Consumerism demands that physician relationship management encompass a variety of activities and integrate stakeholders that are impactful to referring physicians.

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  • Consumerism in Healthcare: The Trends that Can't be Ignored

    November 12th, 2019

    To maintain a competitive advantage, healthcare leaders must be on the front lines of making changes necessitated by current consumerism in healthcare trends. 

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  • Lifetime Patient Value

    September 30th, 2019

    Lifetime Patient Value (LPV) – which measures the value that patients can bring to healthcare organizations, such as hospital and cancer treatment systems, that provide specialty and multi-specialty diagnostic and treatment services and products. Unlike the more transaction-oriented industries...

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  • The Role of Consumerism in Healthcare [trends leaders should know about]

    September 27th, 2019

    The role of consumerism in healthcare is making an impact with every interaction, in every phase of the journey.

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  • Physician Schedule Optimization

    March 28th, 2019

    How can you meet organizational revenue needs while addressing physician preferences? In this presentation, we review our approach to creating an physician schedule optimization model that assembles and predicts the impact of schedule changes on patient revenue against a series of constraints and...

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  • Optimizing Clinical Care Ecosystems

    March 28th, 2019

    Providing the right care, at the right place, at the right time requires meeting needs throughout the continuum of the experience for patients, referring physicians and donors. In response to this growing challenge, we have created an approach to help clients design the optimal clinical care...

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  • Effective Physician Relationship Management – The Holistic View

    July 10th, 2018

    It’s no surprise that today’s hospitals and healthcare systems are increasingly focused on building and sustaining relationships with referring physicians. All are striving to deploy effective physician relationship management programs.  The reason is simple: Referring physicians continue to...

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  • Engaging Physician Alumni for Increased Referrals, Reputation and Resources

    July 9th, 2018

    Hospital marketers and outreach teams face continual pressure for engaging key stakeholders such as patients, physicians, and donors. While there are a range of audiences important for affecting growth and, one group is often overlooked – engaging physician alumni – graduates, fellows and...

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  • Evolve the Role of Physician Relationship Management in Today’s Healthcare Environment

    July 3rd, 2018

    In today’s healthcare environment, many hospitals and healthcare systems have embraced the need and opportunity to establish physician relationship management programs, most commonly referred to as outreach programs. Over the years these programs have evolved across several key models. The most...

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  • Using KPIs for Tracking and Monitoring Physician Relationship Management

    July 2nd, 2018

    As healthcare organizations strive to build meaningful relationships with referring physicians and serve as a trusted partner when a referral need arises, it is essential to have a clear understanding of how effectively their needs are being met. That's where Physician Relationship KPIs are...

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