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Healthcare Marketing Strategy

  • Optimize patient communication through segmentation

    May 23rd, 2023

    Intuitively, most managers and analysts know that patient and customer segmentation is critical to drawing out insights from preferences and behaviors. However, before leaping into the process of customer segmentation, it is valuable to think about segmentation in three steps.

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  • The Essential Role Of Leaders In Internal Communications

    April 27th, 2023

    Healthcare systems must arm their leaders with the story of their organization. Your narrative should always point to the organization’s goals while also bringing its people forward into the spotlight. Keeping the message and the method personal and relevant reaches employees more effectively...

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  • How Digital Marketing is Leading the Way to the Perfect Patient Experience

    April 25th, 2023

    Digital marketing in healthcare is not only the wave of the future and how we engage with each other, but it is also the future of comprehensive patient care and overall satisfaction.

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  • Maybe It's Not Marketing's Fault

    February 21st, 2023

    George Danner, Chief Data Scientist at Endeavor Management, was recently published in Strategic Health Care Marketing.

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  • Increase Your Physician Marketing Budget

    November 10th, 2022

    Increase your physician marketing budget. With a little more intentionality and the financial resources to back it up, empowering your marketing teams to reach physicians will grow your clinical volumes and strengthen your relationships with those you need to reach most.

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  • Successful One-to-Many Physician Outreach

    November 10th, 2022

    One-to-many physician outreach tactics can successfully be low-touch and high-tech and still meet physician needs. And they come with the benefit of being lower in cost and time requirements than direct one-to-one marketing.

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  • Helping your healthcare organization thrive through the changes

    August 2nd, 2022

    PART FOUR Hospital Systems are going through a restructuring whether they intended to or not. Patient, physician, and employee expectations as well as the impact of the global pandemic have all played a role in bringing about change.  Executives are implementing quick-fix solutions that are...

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  • Reconsidering the Healthcare Business Model

    July 12th, 2022

    A structural change has been taking place in American Nursing for some time now. With all these changes, it seems inevitable that nursing is restructuring, and hospitals need to rethink their business models to match the trajectory. At Endeavor, we have the tools and expertise to help you through...

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  • Points to Consider to Ensure that your Health System Expansion Plans are Successful

    March 9th, 2022

    You only have one chance to make a great first impression with new audiences; how can you make sure you hit it out of the park? Endeavor Management believes that there is a strategic advantage in involving marketing communication experts at the earliest stages of expansion planning.

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  • Keys to Align Marketing and Physician Outreach

    February 28th, 2022

    We aligned marketing and physician relations to achieve a three percent increase in market share in one fiscal year. Here are the keys to align marketing and physician relations.

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  • Why Should Healthcare Concern Itself with A Digital Front Door Strategy?

    February 2nd, 2022

    The fast-changing landscape of the pandemic has taught us that people want options, and if offered multiple ways to meet their needs, they will remain loyal to your brand. 

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  • What in the World is Market Segmentation Doing in Healthcare?

    January 25th, 2022

    Our expectations when it comes to healthcare are evolving to match experiences in other sectors of life like retail, streaming services, and entertainment. No longer satisfied with the hospital down the street or any physician referred, patients expect multiple options, easy scheduling at the...

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  • What is Consumerism in Healthcare and Why Does it Matter?

    January 17th, 2022

    As people have had more exposure to innovative brands and companies in other areas of their lives, they have begun to expect similar standards of ease, access, customer experience, and choice in the healthcare sphere

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  • Hospital Marketers Must Guide the Journey to The Next Normal

    April 29th, 2020

    If hospitals were a football team, the Chief Marketing Officer would be the Offensive Coordinator.  In that role, he/she needs to create a playbook that provides action plans that are within the rules of the game, and considers their team’s strengths and the competitive environment in which...

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  • Case Study: Agile Marketing Communications

    April 20th, 2020

    Unlike most highly visible touchpoints that take weeks to plan, produce, and deploy, this commercial needed to be created and implemented within a week. To make this happen, Endeavor facilitated an agile, teamwork-centered approach in collaboration with Northstar's marketing leadership.  

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  • So Many People to Keep Informed, So Little Time

    April 6th, 2020

    When it comes to organizing communications quickly across a number of groups, there's a useful process called stakeholder analysis.  Stakeholder analysis is used to identify all audiences (usually focused on internal or external stakeholders, not necessarily customers), your need for their...

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  • Consumerism in Healthcare: Strategies for Attracting Today's Empowered Consumer

    November 12th, 2019

    Meeting the needs of empowered consumers demands authentically engaging with customers in new ways.

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  • Consumerism in Healthcare: Why VOC is at the Core [And How to Listen Better]

    November 12th, 2019

    The experience provided represents some of the best opportunities to create patient loyalty and motivate patients to share positive stories with others.

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  • The Role of Consumerism in Healthcare [trends leaders should know about]

    September 27th, 2019

    The role of consumerism in healthcare is making an impact with every interaction, in every phase of the journey.

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  • Patient Volume Modeling

    March 28th, 2019

    Our approach to patient volume modeling provides insight for strategic decision making for marketing and operations. Using this tool, clients are able to understand their individual and comparative performance to prescribe the marketing and able to identify the operations levers that will most...

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  • When Next-Gen Healthcare Marketing Dashboards Become Action Plans

    August 13th, 2018

    Marketing360 - healthcare marketing dashboard that relates marketing results to experience stages, KPIs, service lines and market segments.

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  • Healthcare MarCom Budget Benchmarks

    July 24th, 2018

    How much do my peers spend? How do they spend it? A Second Chance to Create And Use Healthcare MarCom Budget Benchmarks A little more than two decades ago, I was a new healthcare marketer at my first conference of hospital chief financial officers. My hope was to learn as much as I could about...

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  • The Struggle to Demonstrate Marketing ROI

    May 7th, 2018

    For any investment an organization makes, leaders want to see a return. Yet even as marketing and technology evolve and become more robust and sophisticated, many marketing leaders still struggle to demonstrate marketing ROI. Many marketing professionals argue that it is difficult if not...

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  • Meditation, Mindfulness, Meetings and Marketing Strategy

    May 1st, 2018

    Meditation, Meetings and Marketing Strategy I had the pleasure of attending Gopi Kallayil’s keynote at the Forum for Healthcare Strategy before our own presentation with Cleveland Clinic .  He highlighted some interesting observations regarding our new organ – the mobile device. ...

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  • OK for Healthcare Marketers to Say "No"

    January 1st, 2018

    It's OK for Marketers to Say No Here's How When did we start defining strategy based on the loudest voices? For many marketers, this has been happening since the first marketing dollars were fought for – and has continued since. Unfortunately, addressing the highest stated need has the...

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  • Keys to Brand Architecture

    May 1st, 2017

    Getting Simplified with Brand Architecture Maintaining a portfolio of brands is one of the toughest things for a marketing group – managing diverse styles, colors that don’t match, and graphics that don’t even make sense internally. If you were a family and drove up to the curb, there’d...

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