Healthcare Marketing Strategy
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When Next-Gen Healthcare Marketing Dashboards Become Action Plans
Marketing360 - healthcare marketing dashboard that relates marketing results to experience stages, KPIs, service lines and market segments.
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Healthcare MarCom Budget Benchmarks
How much do others spend? How do they spend it? A Second Chance to Create And Use Marketing Communications Benchmarks A little more than two decades ago, I was a new healthcare marketer at my first conference of hospital chief financial officers. My hope was to learn as much as I could about this...
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The Struggle to Demonstrate Marketing ROI
For any investment an organization makes, leaders want to see a return. Yet even as marketing and technology evolve and become more robust and sophisticated, many marketing leaders still struggle to demonstrate marketing ROI. Many marketing professionals argue that it is difficult if not...
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Meditation, Mindfulness, Meetings and Marketing Strategy
Meditation, Meetings and Marketing Strategy I had the pleasure of attending Gopi Kallayil’s keynote at the Forum for Healthcare Strategy before our own presentation with Cleveland Clinic . He highlighted some interesting observations regarding our new organ – the mobile device. ...
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OK for Healthcare Marketers to Say "No"
It's OK for Marketers to Say No Here's How When did we start defining strategy based on the loudest voices? For many marketers, this has been happening since the first marketing dollars were fought for – and has continued since. Unfortunately, addressing the highest stated need has the...
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Keys to Brand Architecture
Getting Organized with Healthcare Brand Architecture Maintaining a portfolio of brands is one of the toughest things for a marketing group – managing diverse styles, colors that don’t match, and graphics that don’t even make sense internally. If you were a family and drove up to the curb,...