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Health Brand Management

  • Case Study: Agile Marketing Communications

    April 20th, 2020

    Unlike most highly visible touchpoints that take weeks to plan, produce, and deploy, this commercial needed to be created and implemented within a week. To make this happen, Endeavor facilitated an agile, teamwork-centered approach in collaboration with Northstar's marketing leadership.  

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  • Consumerism in Healthcare: Strategies for Attracting Today's Empowered Consumer

    November 12th, 2019

    Meeting the needs of empowered consumers demands authentically engaging with customers in new ways.

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  • Consumerism in Healthcare: Why VOC is at the Core [And How to Listen Better]

    November 12th, 2019

    The experience provided represents some of the best opportunities to create patient loyalty and motivate patients to share positive stories with others.

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  • The Role of Consumerism in Healthcare [trends leaders should know about]

    September 27th, 2019

    The role of consumerism in healthcare is making an impact with every interaction, in every phase of the journey.

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  • Patient Volume Modeling

    March 28th, 2019

    Our approach to patient volume modeling provides insight for strategic decision making for marketing and operations. Using this tool, clients are able to understand their individual and comparative performance to prescribe the marketing and able to identify the operations levers that will most...

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  • OK for Healthcare Marketers to Say "No"

    January 1st, 2018

    It's OK for Marketers to Say No Here's How When did we start defining strategy based on the loudest voices? For many marketers, this has been happening since the first marketing dollars were fought for – and has continued since. Unfortunately, addressing the highest stated need has the...

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  • Keys to Brand Architecture

    May 1st, 2017

    Getting Simplified with Brand Architecture Maintaining a portfolio of brands is one of the toughest things for a marketing group – managing diverse styles, colors that don’t match, and graphics that don’t even make sense internally. If you were a family and drove up to the curb, there’d...

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