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Health Brand Management

  • Patient Volume Modeling

    March 28th, 2019

    Our approach to patient volume modeling provides insight for strategic decision making for marketing and operations. Using this tool, clients are able to understand their individual and comparative performance to prescribe the marketing and able to identify the operations levers that will most...

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  • OK for Healthcare Marketers to Say "No"

    January 1st, 2018

    It's OK for Marketers to Say No Here's How When did we start defining strategy based on the loudest voices? For many marketers, this has been happening since the first marketing dollars were fought for – and has continued since. Unfortunately, addressing the highest stated need has the...

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  • Keys to Brand Architecture

    May 1st, 2017

    Getting Organized with Healthcare Brand Architecture Maintaining a portfolio of brands is one of the toughest things for a marketing group – managing diverse styles, colors that don’t match, and graphics that don’t even make sense internally. If you were a family and drove up to the curb,...

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