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Oilfield Brand Management

  • The Power of Consumer Insight During a Time of Crisis

    April 8th, 2020

    As we are all learning to navigate this new normal, many leaders and marketers are faced with the uncertainty of what customers and want and need – there’s a lot of power in consumer insights during a crisis. The good news is that consumers are continuing to engage in online research, and...

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  • Crisis Communications Tips for Leaders

    April 8th, 2020

    During crisis communications, many businesses are unsure how to best communicate with customers, and what they should say.  Here are our top recommendations for how to successfully engage your customers during this time of uncertainty.

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  • Keys to Brand Architecture

    May 1st, 2017

    Getting Simplified with Brand Architecture Maintaining a portfolio of brands is one of the toughest things for a marketing group – managing diverse styles, colors that don’t match, and graphics that don’t even make sense internally. If you were a family and drove up to the curb, there’d...

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