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Product Commercialization

  • The Power of Consumer Insight During a Time of Crisis

    April 8th, 2020

    As we are all learning to navigate this new normal, many leaders and marketers are faced with the uncertainty of what customers and want and need – there’s a lot of power in consumer insights during a crisis. The good news is that consumers are continuing to engage in online research, and...

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  • Crisis Communications Tips for Leaders

    April 8th, 2020

    During crisis communications, many businesses are unsure how to best communicate with customers, and what they should say.  Here are our top recommendations for how to successfully engage your customers during this time of uncertainty.

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  • Product Development Portfolio Optimization

    August 13th, 2018

    Are your R&D investments increasing along with the increased activity in the oilfield?  Are you interested in improving your return in R&D investments?  We can help institute a customized product development portfolio optimization strategy for your organization.

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  • Oil and Gas Challenges: Is It Time to Change?

    July 29th, 2018

    Facing oil and gas challenges requires innovation, technologies and new collaborative approaches.

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  • Lean Six Sigma: Where does it fit within Operational Excellence?

    July 3rd, 2018

    LSS vs OE: Same Tools, Different Names? There seems to be a lot of noise and general misconceptions about Lean Six Sigma (LSS) and Operational Excellence (OE). Are they different terms for the same thing? Are they just different approaches to the same end goal? If they are different, which one is...

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