For over 30 years, Endeavor Management has worked with academic medical centers and integrated delivery systems to grow physician referrals. Our approach includes referring physician experience...
Everyone knows information is power, so we inundate our teams and executives with scores of reports, all from disparate sources. The problem is that those reports end up sitting on a shelf or included, out of context, into someone else’s presentation deck. Leading healthcare organizations are turning toward the concepts of dashboards – where information from multiple streams is fed, in real-time, to interactive data visualization tools. However, while technology platforms abound, there is a need to put this information into context – what really matters and how will accessing such more efficiently actually make your teams more effective? That’s where we come in.
We’re known for our ability to translate strategic objectives into measurable outcomes. This runs the spectrum across enterprise goals such as clinical volumes and profitability to functional areas such as physician relations, marketing and even patient education offices. Our consultant engagements center on what matters most to the organization and its customers. Furthermore, given our work in experience management, we also impart ways to make these data more actionable including service recovery tools, identifying at-risk relationships and monitoring performance over time. Instead of relying on those cumbersome reports housed in different places by different people in your organization, our dashboards provide a common interface that all can view, use and contribute to.
There’s a plethora of technologies and associated applications. We embrace this innovation in our tools by being agnostic to the software platform. While we may center on a critical few for stability and user acceptance, the disciplines of data visualization, data mining and digital insights continue to further organizations’ business objectives. Your dashboard technology should do the same and that’s where we come in. Our clients keep coming back to us because we are able to translate business objectives and workflows into valuable measurement systems. In addition, with our healthcare industry expertise, we can help you anticipate challenges and provide advisory services to overcome such – all monitored by our dashboards. While we can customize our dashboards to meet any client need, we tend to see such center on 3 central areas:
For over 30 years, Endeavor Management has worked with academic medical centers and integrated delivery systems to grow physician referrals. Our approach includes referring physician experience...
Endeavor Management's Healthcare Executives in Residence have been there and done that. Providing advisory services to healthcare systems, they can help you transform your challenges into lasting...
Healthcare marketing and communications budgets and why where you spend your dollars matters. Benchmark your budget today.
Learn more about the NAHQ Quality and Safety Benchmarking Program*, which provides meaningful data to healthcare leaders looking to develop a data-driven business case for quality and safety...
John McKeever spoke at this year's SHSMD 2022 Conference on BY THE NUMBERS: MARCOM WHERE IS THE MONEY GOING?
Where did the cancer marketing and communications budgets go in 2022? Healthcare systems, including cancer care providers, provided data for our 2022 By the Numbers: MarCom benchmarking program. These results were shared at the 2022 PAMN...
Are you looking to increase your referring physician volumes? Many healthcare organizations fail because they're not tackling outreach AND marketing and operations effectively. Our proven...
We aligned marketing and physician relations to achieve a three percent increase in market share in one fiscal year. Here are the keys to align marketing and physician relations.
Looking for healthcare MarCom Benchmarking statistics? Want to compare your budgets with those peers of your choosing? Look no further - the By the Numbers: MarCom benchmarking program was...
See how Physicians are engaging online and how you can best reach them.
Peter Miller and John McKeever share how the Marketing and Communications Benchmarking program can advance your marketing strategy.
Interested in Healthcare MarCom Benchmarking? 2020 was a tough year for everyone, including healthcare marketers. We showcase the aggregate data from the benchmarking program in this infographic.
Healthcare organizations who need to think differently about their digital strategy are stepping outside the industry and tapping into experiences that are leaps beyond healthcare. Get your...
How can you move beyond clinical communications to leapfrog the competition in your physican portal strategy? Today's environmental makes physician engagement so critical - especially in the...
In this presentation, we review how to integrate claims data with PRM tools like Salesforce.com.
This presentation (No Patient Left Behind) was delivered with Memorial Hermann Healthcare System. We highlighted the advantages of real-time feedback tools. Through our Patient360 Dashboard, we...
If you're looking to become or remain the chosen provider, Endeavor Healthcare has a 50 year track of record of using the Voice of the Customer to align marketing, operations and culture in unique...
Next Generation PRM Physician360 is now available. Can your PRM do this? Can your PRM automatically import all payer claims data? Enable mobile expense tracking? Provide physician profiles...
Consumerism demands that physician relationship management encompass a variety of activities and integrate stakeholders that are impactful to referring physicians.
You can improve the effectiveness of your data analytics investments. Here’s a good way to start. “Half the money I spend on advertising is wasted; the trouble is, I don’t know which half.” You’ve probably heard that saying by...
Lifetime Patient Value (LPV) – which measures the value that patients can bring to healthcare organizations, such as hospital and cancer treatment systems, that provide specialty and multi-specialty diagnostic and treatment services and...
Physician Relations leaders frequently find themselves seeking the advisory services of partners and consultants for project-based resources. This white paper will explore how to get started in...
However, in many organizations, the technology solutions deployed are inadequate and the deployment fails. The primary reason most of these deployments fail: They are simply a repository for...
Use data science and our decades of experience to create your physician schedule optimization model. Models like these can help you uncover how your schedules are currently optimized and how...
Endeavor's Marketing360 Dashboards bring clarity to marketing big data with deep healthcare experience expertise to transform data into insights.
Our Transformation360 dashboard captures VOC, VOE, monitors KPIs for intervention recovery, and demonstrates transformation program effectiveness.
In this white paper, we review the critical success factors for maintaining a highly successful contact center, ensuring each interaction enchants callers to schedule appointments, participate in...
Tired of having to defend your healthcare marketing budget? Through this annual benchmarking program, healthcare marketers are able to build CFO-worthy business cases and justify their spend.
Our approach to patient volume modeling provides insight for strategic decision making for marketing and operations. Using this tool, clients are able to understand their individual and comparative performance to prescribe the marketing and able...
In this presentation, we review our approach to patient volume modeling for strategic decision making for marketing and operations. Endeavor's digital tool assembles, models and predicts the impact...
There aren’t many valid data sources in healthcare for Patient Experience Officers to use and compare themselves to true peers. Justify your justify resources and how they’re used. Compare to peers of your choosing. All data is...
Given the tremendous demands on a practicing physician’s time in today’s world, what can healthcare leaders do to get them involved in a way that is meaningful, convenient, collaborative, and mutually beneficial? The key is a comprehensive...
You can improve the effectiveness of your data analytics investments. Here’s a good way to start. This webinar provides an overview of strategic decision analysis.
This presentation highlights things every healthcare marketer should know about healthcare marketing ROI, how to design a healthcare marketing dashboard the right way and what's possible in today's...
We outline Endeavor's approach to assessing physician relations organizational maturity and its importance in this white paper
Our best practice physician relations benchmarking tool is used by national leaders in healthcare to assess their performance and progress. We now offer this tool via a free online survey and PDF...
Marketing360 - healthcare marketing dashboard that relates marketing results to experience stages, KPIs, service lines and market segments.
How much do my peers spend? How do they spend it? A Second Chance to Create And Use Healthcare MarCom Budget Benchmarks A little more than two decades ago, I was a new healthcare marketer at my first conference of hospital chief financial...
It’s no surprise that today’s hospitals and healthcare systems are increasingly focused on building and sustaining relationships with referring physicians. All are striving to deploy effective...
Hospital marketers and outreach teams face continual pressure for engaging key stakeholders such as patients, physicians, and donors. While there are a range of audiences important for affecting...
As healthcare organizations strive to build meaningful relationships with referring physicians and serve as a trusted partner when a referral need arises, it is essential to have a clear...
Capturing and studying referral volume is critical in determining how to best meet community physicians’ functional and emotional access needs. However; few organizations have determined how best...
For any investment an organization makes, leaders want to see a return. Yet even as marketing and technology evolve and become more robust and sophisticated, many marketing leaders still struggle...
How can you balance people, process and technology to optimize the structure of your physician relations organization?
In this white paper, we some lessons learned and useful tools for successful digital healthcare experience management.
Take Big Data to Big Impact. Our Insights|360 solution will take your program to the next level. Going beyond data integration, we work with you to establish a solid measurement program that is in...
Our Insights | 360 solution will allow you to place listening posts at high priority touchpoints providing you with a 360 degree view of your key stakeholders and influencers. Built on the...
Gathering meaningful data for strategic decision making can be cost-effective when sharing the results. We review 3 syndicated data products for healthcare marketing and physician relationship...
Operationalizing your culture is possible through the employee experience you deliver. Our decades of work with national leaders in healthcare in customer experience mapping is now translated...
It's OK for Marketers to Say No Here's How When did we start defining strategy based on the loudest voices? For many marketers, this has been happening since the first marketing dollars were fought for – and has continued since....
Want to be able to truly see the relationship between your marketing activities and outcomes? Do you often find it necessary to spent countless hours creating data visualization when there must be...
In this webinar we will share how to use website user testing to truly understand the needs of your key user groups and to build internal alignment for change. Through this webinar, we will...
Websites serve as the windows to our organizational souls, yet remain one of the biggest opportunities for improvement. Digital experiences often reflect silos within our health care systems,...
In addition to advanced technology, latest clinical trials, and a team of liaisons, there are many other functional and emotional factors affecting physician referral behaviors. Most of these can...
Competing in today’s customer-focused environment requires a robust Customer Relationship Management system (CRM) that is designed to fit seamlessly within your business processes.
Leveraging our history of over 60 years in marketing research, we have created technology-enabled tools to help capture the voice of the market, customer and employee.
In this webinar, we highlight key data, a framework for focusing your efforts with an aim statement and how to develop a programmatic approach to physician engagement.
Understand what referring physicians want to improve the referring physician experience. In this webinar, we share key insights regarding physician attitudes and key tools to use to better...
Traditionally development of digital tools was solely an IT initiative, but today it is a customer-needs driven initiative. Digital experiences are often times the first impression that potential...
As healthcare organizations strive to build meaningful relationships with referring physicians and serve as a trusted provider when a referral need arises, there is often a lack of clear...
Physicians are rapidly adopting social media tools such as Twitter and LinkedIn as part of their approach to keeping up to date with the latest developments in healthcare. As the use of these...
Understand how best to optimize your marketing, communications and PR efforts. Our dashboard will integrate disparate sources to ensure you have the data to connect the dots.
Capture the results of your marketing and outreach efforts by focusing on access strategy. We impart best practices from healthcare and other industries to ensure your teams understand what's...
Physician experience management requires a concerted effort to understand functional and emotional needs. In addition, monitoring that experience with real-time tools and PRM is the bellwether...
“Virtual” focus groups or online bulletin boards have many advantages when seeking qualitative input from busy medical professionals that are frequently resistant to travel. Online focus...
In many healthcare systems, more than 50% of patients can be attributed to referring physicians. Based on our experience with the top AMCs and countless interviews with physicians, we have...
In today’s competitive and changing healthcare landscape, effective marketing and strategic planning requires customer insight as a foundation. In our work with healthcare marketers across the...
Gathering data from medical professionals is imperative, but it be expensive. Therefore, gathering quality data is key. After successfully engaging thousands of referring physicians, we share...
Today’s hospitals and healthcare systems are increasingly becoming more focused on building and sustaining relationships with referring physicians as a key market segment. Many leaders are...
With referring physicians accounting for more than 50% of new patient volume in many hospitals and healthcare systems, assessing, tracking and improving the referral experience is a strategic...
Referring physicians represent a major influence and source for clinical volume. However, most systems today lack integrated reporting capability to address service, loyalty, and segmentation...
Identify and address service issues in real time with Endeavor's Patient360 experience dashboard. Our dashboard collects responses at critical touchpoints to identify at-risk issues in real-time....
Endeavor's Marketing360 Dashboard provides real-time insights to associate marketing efforts with revenue and other strategic objectives. Marketing360 can integrate yours and external data sources....
How do healthcare marketers engage customers and their community? This presentation outlines 5 specific tactics to use to engage customers to ensure an exceptional customer experience.
Managing this high volume channel can create significant business impact but requires a clear vision far enough into the future to keep pace with an ever-changing medium. This presentation was...
Presented at the Forum for Healthcare Strategists, this presentation covers how to use market research to measure campaign effectiveness. We focus on the role of marketing, demonstrating...
Information technology is a critical driver of strategic transformations as well as organizational performance. Information technology provides the connection to the customer. The information about the customer, the behaviors, the experience and...
We outline several quick and inexpensive techniques to capture the voice of the customer for healthcare market research.
Gelb Consulting introduces 10 Must Know techniques for managing physician relations in today's digital world. This presentation includes 4 techniques to help you increase physician engagement, 3 ideas for enhancing strategic planning and 3 tips...
The ways your healthcare system website can create value may vary depending on the patient type. Having meaningful, action-oriented conversations with Web site users about their online experience...
Top performing healthcare systems recognize that patient advocacy stems from their experience, delivered through a variety of touchpoints. But what are the tools used to properly tap into how patients express their needs and experiences? In this...
A step-by-step guide for healthcare organizations with building a regional, national and global physician experience. Presented with MD Anderson Cancer Center at NACCDO/PAN.
Whether you are involved in marketing service lines, elective procedures or your brand- the ability to capture leads and manage their experience is essential to building the pipeline and meeting...
Gelb Consulting presents 6 ways for healthcare marketers to take advantage of social media for revenue growth.
Real-time information and the ability to disseminate such to multiple stakeholders has become an expectation in today’s healthcare environment. From communications to feedback systems, organizations AND your customers expect a new level of...
There are many missed opportunities for revenue retention in today’s healthcare call centers. Would you like to increase your captured revenue? We highlight a $25M case study.