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Now, with ever-shifting revenue streams and regulation, healthcare marketing strategy had better evolve as quickly and nimbly as the volatile healthcare industry itself.

Evidence-based

Healthcare Marketing Strategy

Maximizing Return on Investment

Successful healthcare marketing strategies, of course, require keeping a close, objective eye on the market.

It’s not just about volume and preference anymore. Reading the market well means understanding ongoing competitive changes, physician migrations and professional pressures, payer buying behaviors and, most importantly, your patients’ changing needs. Gelb has the experience to guide your healthcare marketing strategy efforts with well-executed marketing research and proven methods to design winning initiatives.

We’ve been on the leading edge to assess the trends of consumerism, value-based purchasing and affiliation building in our work over the past 40 years.

Evidence-based. These days, as consumer choice dramatically widens to independent outpatient and retail resources, objective and comprehensive understanding has never been more important to effective marketing strategy.

We help. Our advanced research helps our clients – leading healthcare organizations and programs – fortify and direct their strategy, market and communication initiatives, brands and messaging.

And we help translate your strategy into action, monitor the results and provide the data you need to maximize the return on your investments.

A few other Gelb programs:

Benefits

  • Insight driven strategy development – the Voice of the Customer is key to our work
  • Organized processes to engage key stakeholders to translate insights into action
  • Proven approaches to address complex situations in commercialization and brand management
  • Ability to track results over time to ensure the strategy is achieving the proper results

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