There aren’t many valid data sources for national leaders in healthcare marketing to use and compare themselves to true peers. This frustrates the efforts of many marketing executives, forced to justify resources and how they’re used when comparing only to community hospitals or others who aren’t quite like you. This unique healthcare marketing communications benchmarking program is the answer. Cleveland Clinic and Endeavor (formerly Gelb Consulting) invite you to participate in this unique benchmarking opportunity. Your participation will empower you and others like you with meaningful, valid data to make better strategic and tactical decisions, develop a data-driven business case for increased resources, and demonstrate to your internal customers the effectiveness of your team’s efforts. This year’s study will allow you to compare yourself to peers of your choice in the areas of marketing communications budgets and budget allocation across staff and the marketing mix. All data is validated through reviews and follow-ups after the initial submission. In addition, all data is blinded to ensure confidentiality. Learn more about this breakthrough study and how you can still participate in this brief webinar:
We understand benchmarking studies take time. Your participation ensures all national leaders in healthcare have what’s needed to remain good stewards of marketing resources. In this era of economic uncertainty, there are hard-fought battles for every dollar…this data will make it easier to show how your resources are either lagging peers, or being spend in similar ways.
This data will be collected and distributed through Endeavor’s Marketing360 dashboard. This tool will allow you to download charts, filter data and even share access within your institution. As an option, we can also integrate additional marketing performance data unique to your institution from digital marketing channels such as Google Analytics, AdWords, Facebook Ad Campaigns, and LinkedIn.