Year to Year Comparisons
Our dashboards make data entry easier in 2020
Frustrated with the lack of valid data sources for national leaders in healthcare marketing? Are you being focused to justify resources and how they’re used when comparing only to community hospitals or others who aren’t quite like you?
This unique healthcare marketing communications benchmarking program is the answer.
Endeavor Analytics and our Steering Committee invite you to participate in this unique benchmarking opportunity. Your participation will empower you and other marketing leaders to:
Each year’s study allows you to compare yourself to peers of your choice in the areas of marketing communications budgets and budget allocation across staff and the marketing mix. All data is validated through reviews and follow-ups after the initial submission. In addition, all data is blinded to ensure confidentiality.
We understand benchmarking studies take time. Your participation ensures all national leaders in healthcare have what’s needed to remain good stewards of marketing resources. In this era of economic uncertainty, there are hard-fought battles for every dollar…this data will make it easier to show how your resources are either lagging peers, or being spend in similar ways.
This data will be collected and distributed through Endeavor’s Marketing360 dashboard. This tool will allow you to download charts, filter data and even share access within your institution. As an option, we can also integrate additional all payer claims and marketing performance data.
Our dashboards make data entry easier in 2020
We've created a tabular view of the data entry screen instead of a page by page questionnaire. This allows you to see things at a glance. In addition, for prior year's participants, you will be able to see your previous submissions and make adjustments.
Get a quick sense of where you stand with the first answer!
We've now powered our benchmarking dashboard to give you some instant gratitfication (and data checking, too). As you compelte each answer, the system will generate a graph to compare your results to the overall average. Isn't that cool? This way, you can see how the system is accepting your responses and how well you're doing with data entry.
We listen to your feedback! New for 2020 - more granular data for FTEs across job seniority.
Our steering committee and participants have requested we add more fields to track not only percentages of FTE salary/benefits, but also distribution across job functions. So new for 2020 is that allocation. You'll be able to compare how your organization distributes your human resources across job areas.
Still interested? Here's what you may be curious to know...
We've listed out the various FAQs and answered - from how we gather the data to how we preserve anonymity.
The Forum for Healthcare Strategy showcased our efforts in 2017.
Peter Miller and John McKeever share the results of the first marcom benchmarking year. Of particular interest were the comparisons to out of industry marketing budgets - yes, healthcare is very low.
We participated in a social event to share 2018 results with the NCI Public Affiars and Marketing Network (PAMN).
Our subsequent years have allowed for a wider variety of data comparisons. Peter Miller and John McKeever share how those organizations supporting a cancer center differ than others.