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Healthcare Marketing Communications Benchmarking Study

There aren’t many valid data sources for national leaders in healthcare marketing to use and compare themselves to true peers. This frustrates the efforts of many marketing executives, forced to justify resources and how they’re used when comparing only to community hospitals or others who aren’t quite like you.  This unique healthcare marketing communications benchmarking program is the answer.

Cleveland Clinic and Gelb Consulting invite you to participate in this unique benchmarking opportunity. Your participation will empower you and others like you with meaningful, valid data to make better strategic and tactical decisions, develop a data-driven business case for increased resources, and demonstrate to your internal customers the effectiveness of your team’s efforts.

This year’s study will allow you to compare yourself to peers of your choice in the areas of marketing communications budgets and budget allocation across staff and the marketing mix.

All data is validated through follow-up phone interviews after the initial submission. In addition, all data is blinded to ensure confidentiality.

Learn more about this breakthrough study and how you can still participate in this brief webinar:

Study Areas

  • Key profile data to establish peer groups – institution size and areas supported by marketing communications
  • Competitive situations for each institution for comparison
  • Overall budgets and distribution of such between staff and media
  • Detailed breakdown of where resources are placed each year

Download 2017 Conference Presentation

Why You Should Participate

We understand benchmarking studies take time. Your participation ensures all national leaders in healthcare have what’s needed to remain good stewards of marketing resources. In this era of economic uncertainty, there are hard-fought battles for every dollar…this data will make it easier to show how your resources are either lagging peers, or being spend in similar ways.

MarCom Benchmarking Dashboard

This data will be collected and distributed through Gelb’s Marketing360 dashboard. This tool will allow you to download charts, filter data and even share access within your institution. As an option, we can also integrate additional marketing performance data unique to your institution from digital marketing channels such as Google Analytics, AdWords, Facebook Ad Campaigns, and LinkedIn.

 

Download Fact Sheet

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Ways to Engage

  • Contributor – Complete the survey and the validation interview (if needed) and receive dashboard blinded access to 5-10 peers – no cost
  • Sponsor – Join our sponsors!  Contributor benefits, plus receive blinded access to all data, a presentation of the results and integration of your key digital advertising metrics – $5,000

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