Endeavor Management would like to present its latest report on the O&G Sector in Brazil, recently published in World Oil magazine. Ricardo Giamattey and Bruce Crager describe the current...
Managing brands, sales teams and product commercialization is key in today’s oil and gas environment. We have addressed challenges across all of the ups and downs of the industry, over our 50 year history. We believe that the market has answers to many of these key issues, and, therefore, integrate such with our approaches. Toward that end, we manage the industry’s only research-focused panel, Gelb Research.
Maximizing market share is the key objective. This comes from effective sales and marketing. From new product commercialization to service delivery, we have addressed this issues with market leaders to ensure success in their space, or across the industry overall. Our processes incorporate rich insight from the market – including expert advisory support, marketing research and best practices. Our client have found that our inputs are critical to their success in launching new products, merging/acquiring companies, and orienting their marketing/sales team to reach desired objectives.
Endeavor Management would like to present its latest report on the O&G Sector in Brazil, recently published in World Oil magazine. Ricardo Giamattey and Bruce Crager describe the current...
Are you ready for the next phase of Offshore Oil & Gas? Bruce Crager shares his views on preparing for the future of offshore oil and gas.
How do winning organizations grow oilfield product revenue? They are becoming more productive with fewer people to sustain revenue growth. In this presentation we highlight how our e4 transformation strategy is used in product...
There are many businesses that have just tried to keep their head above water for the past few months with their supply chain plan. Now is the time to get back in the game and reignite the growth...
Unlike most highly visible touchpoints that take weeks to plan, produce, and deploy, this commercial needed to be created and implemented within a week. To make this happen, Endeavor facilitated an agile, teamwork-centered approach in...
As we are all learning to navigate this new normal, many leaders and marketers are faced with the uncertainty of what customers and want and need – there’s a lot of power in consumer insights...
During crisis communications, many businesses are unsure how to best communicate with customers, and what they should say. Here are our top recommendations for how to successfully engage your...
Our process and key tools to start your transformation - Envisioning Your Future - how to translate the vision into employee communications
Are you seeking a Customer Experience Dashboard that integrates VOC and other business metrics for insights and action? Our Customer360 dashboard provides this and more.
Supply chain visualization has never been simpler. SupplyBrain is an innovative cloud solution for companies who wish to quickly and easily visualize their supply chains in action.
Struggling with increasingly demanding operators? Losing market share due to a lackluster customer experience? Endeavor Management has a deep toolkit and expertise to support oilfield product and service companies redesign and operationalize...
This paper will draw upon Oilfield Service Brand Equity studies to review how different geographic markets require a specific and precisely tuned approach.
You can improve the effectiveness of your data analytics investments. Here’s a good way to start. This webinar provides an overview of strategic decision analysis.
from Endeavor Management help drive qualified sales leads and accelerate sales revenue for oilfield service and equipment companies. These services are just right for companies: • Entering...
How to effectively using a CRM database so you are positioned to maximize the customer experience and close other sales opportunities.
Managing a trusted brand in the oil & gas industry requires a variety of tools for understanding and successful implementation. This document outlines various Endeavor Management capabilities...
Endeavor Management’s Decision Analysis expert supported client efforts to develop a negotiation strategy for a new PSC. Subsequently, we supported the negotiating team’s evaluation of various...
Endeavor's revenue generation advisory team brings a unique combination of capability and expertise to assess, apply and solve our customers' toughest revenue generation problems.
Successful mergers and acquisitions have many things in common – strategic alignment, operational effectiveness, a winning marketing strategy and cultural assimilation. Endeavor...
Are your R&D investments increasing along with the increased activity in the oilfield? Are you interested in improving your return in R&D investments? We can help institute a customized product...
Facing oil and gas challenges requires innovation, technologies and new collaborative approaches.
LSS vs OE: Same Tools, Different Names? There seems to be a lot of noise and general misconceptions about Lean Six Sigma (LSS) and Operational Excellence (OE). Are they different terms for the same thing? Are they just different approaches to the...
Are you still producing printed catalogs? Is there increasing tension between product line management and sales (and ultimately customers) regarding what methods are most useful to drive initial...
For any investment an organization makes, leaders want to see a return. Yet even as marketing and technology evolve and become more robust and sophisticated, many marketing leaders still struggle...
Our Insights | 360 solution will allow you to place listening posts at high priority touchpoints providing you with a 360 degree view of your key stakeholders and influencers. Built on the...
Want to be able to truly see the relationship between your marketing activities and outcomes? Do you often find it necessary to spent countless hours creating data visualization when there must be...
Getting Simplified with Brand Architecture Maintaining a portfolio of brands is one of the toughest things for a marketing group – managing diverse styles, colors that don’t match, and graphics...
This executive briefing highlights ways for your organization to take timely and effective advantage of the recovering Oil and Gas market. Companies that adapt their market strategies and tactics...
“Half the money I spend on advertising is wasted; the trouble is I don't know which half.” This popular marketing quote, attributed to advertising pioneer John Wanamaker, represents a common...
Customer satisfaction and relationship management are key to a company’s overall success. While factors such as quality, expertise, technology and innovation continue to play critical roles,...
When doing EPC work for some large and very sophisticated clients, vendors frequently encounter what seem to be complex report cards with a variety of performance dimensions. Some grading items...
Launching a new product or growing an existing one requires more than gut instincts and guesstimating for sustainable, long-term success. Develop a clear understanding of how customers buy products...
It may seem difficult to get past the proverbial box that looms large in strategic processes. The dozen approaches that have been applied to strategic thinking sessions have de facto become their...
A message map has the unique advantage of visually representing your key messages in a concise format. Thus, it can be used quickly and is easily understood to create alignment and put effectively...
Do you run technology & innovation projects with the same discipline as construction projects? Most companies engaged in design and construction project utilize a convention project management...
Most enterprises want to improve and grow. They commit resources - people and money - to make it happen. Often, though, the decisions about how to deploy those resources are ad hoc and made...
Companies often find themselves in difficult positions when it comes to developing a strategic growth plan. This is because strategic requires trade-offs. While the desire to executive a...
Advertisements can be pretested at several points in the creative development process. This Gelb Consulting report examines some of the common methods used in pretesting research.
Brand architecture aligns with how customers make buying decisions, so this is a strategic imperative for marketers. As organizations grow, branding gets complicated. New product lines,...
This presentation outlines key tools used to gain insight in the oilfield. Techniques such as customer value analysis and discrete choice modeling were presented by John McKeever at the Marketing...
Conjoint Analysis is the "gold standard" in quantitative research method that measures the trade-offs buyers make regarding brands, pricing and product/service features. This white paper explores...
Absence of a strategic marketing plan does not equate to failure, but practically guarantees problems, missteps and duplicate work. Our Growth PlayBook framework was developed based on best...
Framing is a critical piece in ensuring the right segments and needs are being satisfied. This white paper explores Endeavor Management's technique to identify and organize teams to understand risk...
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Senior Advisor - Revenue Generation Team Lead