There seem to be several different kinds of implementation approaches that that have been used by companies over the last 10 years. Results of these approaches have been decidedly mixed… from...
Oilfield Brand Strategy
Building Brand Trust
The most trusted Oilfield Brands aren’t build by creative logos or clever taglines. Customers are loyal to brand they find trustworthy; brands convey a promise they value. A trusted brand is one that all customers and employees will endorse and recommend to others.
Using our Brand Trust model, healthcare organizations have assessed, repositioned and strengthened their oil & gas industry brands. Growing market share, introduced a new brand or avoiding confusion for newly merged entities, our professionals are versed in research-based strategies to achieve your objectives.
Our Brand Trust model is built upon the empirical observation that familiarly is a key driver of brand equity while decision factors and differentiation establish brands. However, it is also customer experience and trust (as measured by likelihood to recommend) create brand equity.
We translate these insights through strategic framing of the brand and document such through our Brand Book.
Oil and Gas Brand Resources
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Adopt vs Deploy
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Capture your Organization’s True Character
Integration within the Organization captures an organization’s true character. Discover your organization’s character by comparing it to an ideal organization, with merit and worth.
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Understanding Purpose is Pivotal to Success
Purpose, begins with the End in Mind How do you define Success? We know organizational success is based on many variables. Why are some organizations more successful than others? The answer is simple. Defining the organization’s...
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Discover the Power of Integration!
To set the stage for this discussion on integration we need definitions [i] regarding the topic. Integration The harmonization of plans, processes, information, resource decisions, workforce capability, and capacity, actions, results, and analyses...
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The Power of Consumer Insight During a Time of Crisis
As we are all learning to navigate this new normal, many leaders and marketers are faced with the uncertainty of what customers and want and need – there’s a lot of power in consumer insights...
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Crisis Communications Tips for Leaders
During crisis communications, many businesses are unsure how to best communicate with customers, and what they should say. Here are our top recommendations for how to successfully engage your...
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Customer Experience Dashboard
Are you seeking a Customer Experience Dashboard that integrates VOC and other business metrics for insights and action? Our Customer360 dashboard provides this and more.
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Oilfield Customer Experience Management
Struggling with increasingly demanding operators? Losing market share due to a lackluster customer experience? Endeavor Management has a deep toolkit and expertise to support oilfield product and service companies redesign and operationalize...
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Marketing Globally in the Oil and Gas Industry
This paper will draw upon Oilfield Service Brand Equity studies to review how different geographic markets require a specific and precisely tuned approach.
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Oil and Gas Brand Management
Managing a trusted brand in the oil & gas industry requires a variety of tools for understanding and successful implementation. This document outlines various Endeavor Management capabilities...
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Revenue Generation Advisory Team
Endeavor's revenue generation advisory team brings a unique combination of capability and expertise to assess, apply and solve our customers' toughest revenue generation problems.
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Mergers and Acquisitions Capabilities Overview
Successful mergers and acquisitions have many things in common – strategic alignment, operational effectiveness, a winning marketing strategy and cultural assimilation. Endeavor...
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Keys to Brand Architecture
Getting Simplified with Brand Architecture Maintaining a portfolio of brands is one of the toughest things for a marketing group – managing diverse styles, colors that don’t match, and graphics...
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Marketing Mix Modeling
“Half the money I spend on advertising is wasted; the trouble is I don't know which half.” This popular marketing quote, attributed to advertising pioneer John Wanamaker, represents a common...
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Oilfield Customer Experience Monitoring
Customer satisfaction and relationship management are key to a company’s overall success. While factors such as quality, expertise, technology and innovation continue to play critical roles,...
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Beyond the Box - Disrupting the Strategic Thinking Process
It may seem difficult to get past the proverbial box that looms large in strategic processes. The dozen approaches that have been applied to strategic thinking sessions have de facto become their...
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Message Mapping: Creating a Communications Roadmap
A message map has the unique advantage of visually representing your key messages in a concise format. Thus, it can be used quickly and is easily understood to create alignment and put effectively...
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Advertising Testing Techniques
Advertisements can be pretested at several points in the creative development process. This Gelb Consulting report examines some of the common methods used in pretesting research.
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Brand Architecture - The Brand Management Blueprint
Brand architecture aligns with how customers make buying decisions, so this is a strategic imperative for marketers. As organizations grow, branding gets complicated. New product lines,...
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Key Tools for Oilfield Insight Development
This presentation outlines key tools used to gain insight in the oilfield. Techniques such as customer value analysis and discrete choice modeling were presented by John McKeever at the Marketing...