Are you selling a product or service to the oil and gas industry? Do you want to improve your sales and profits by improving or introducing a new product or service?
Then, your chances of success will be improved if you first spend some time carefully thinking through and structuring your approach using Decision Analysis and, second, obtaining Voice of the Customer (VOC) inputs from your customers using sophisticated tools such as Conjoint Analysis. We utilize our proprietary database of oilfield decision makers in Gelb Research to elicit meaningful feedback.
The combination of Framing and VOC input provides a sound basis for the third phase work of new product or service strategy development via our Growth PlayBook.
This approach provides an integrated, three phase plan for success on your new product or service.