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2020 Healthcare MarCom Benchmarking Overview Video

Would you like help developing and getting approval for your marketing and communications budget?

In these uncertain times, knowing how your peer organizations are allocating their expenditures and FTEs will be of great benefit to you.

Contribute to our 2020 Healthcare MarCom budget benchmarking program. Now in its fourth year, our program includes only national and regional healthcare systems and academic medical centers.

Current participants tell us how valuable the detailed expense and FTE allocation benchmark data is in gaining support for their marketing and communication budgets, particularly in these uncertain times. We are confident that you will find these data quite valuable in your marketing budget development.

The 2020 heatlhcare marcom benchmarking program is now available for completion. Sponsorship includes:

  • Unlimited access to blinded data for all contributing organizations
  • Advanced data filtering capabilities
  • Year to year trended data
  • Unlimited user login IDs

You can also compare and justify your budget with a peer group of organizations of your choosing, which will add significant credibility to your budget proposal. Alternatively, you can become a Participant, where you would receive dashboard access to overall averages of all contributed data, and a copy of the aggregate report. You would be provided with one user login ID. There is no cost to be a Participant

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