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Bridge the Gap between Patient Expectation and Experience through Marketing

Are you successfully using marketing tools like segmentation and personas to drive volume?

In this podcast, Bill Sonn is interviewed by David N. Gans MSHA, FACMPE, Senior Fellow at the Medical Group Management Association. He talks about how we use segmentation and personas in bringing the gaps between patient expectation and experience.

Bill Sonn, principal at The Sonn Group and senior healthcare consultant at Gelb Consulting based in Houston, outlines how practices can present themselves to a newer generation of patients while also building on traditional marketing and patient communication methods.


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