BY THE NUMBERS: MARCOM WHERE IS THE MONEY GOING?
John McKeever spoke at this year’s SHSMD 2022 Conference on BY THE NUMBERS: MARCOM WHERE IS THE MONEY GOING?
By the Numbers is the ONLY MarCom benchmarking program designed BY and FOR national health care leaders
WHY BENCHMARKING IS IMPORTANT
“The pessimist complains about the wind; the optimist expects it to change; the realist adjusts the sails.”-William Arthur Ward
METHODOLOGY
MarCom leaders from hospitals and health systems provide budget details through our online survey and dashboard platform. This data is shared anonymously to explore potential patterns for comparison.
For example:
➤ HOSPITAL TYPE
➤ INPATIENT BED SIZE
➤ ORGANIZATION TYPE
