Insight Development for Healthcare
In today’s competitive and changing healthcare landscape, effective marketing and strategic planning requires customer insight as a foundation. In our work with healthcare marketers across the country, we hear common challenges around lack of budget, resources or ideas as to how to best obtain this insight. More traditional methods of understanding needs, such as one-time surveys or focus groups, continue to be valuable today – but are not the only way to understand customer needs.
In this white paper, we share a variety of techniques for insight development in healthcare. These techniques vary in the amount of investment and resources required so that marketers with all levels of needs and budget can add a variety of techniques to their toolbox.