Managing Hospital Rankings - What Marketing Leaders Need to Know
This paper is intended to arm the marketing executive with a perspective on how to review common rankings systems to develop appropriate plans with senior executives. We have organized this into sections regarding the strategic issues on rankings, provided a cheat sheet regarding some popular ranking systems, and a checklist.
This paper does not dissect the actual methodologies. While we’ve performed this type of work for select clients, not only is our analysis proprietary, but so are the methodologies employed by the national organizations which promote their rankings.