Marketing Globally in the Oil and Gas Industry
We have tracked Oilfield Service Brand Equity since 2003. One important sector being tracked is the differing attitudes and priorities amongst different areas of responsibilities (AOR). Being a global player in the oil and gas service industry requires knowledge of how different geographic markets require a specific and precisely tuned approach.
This paper will draw upon studies to highlight key points of interest, including challenges of global marketing, managing your global brand, and how to meet unique needs in local areas.