Message Mapping: Creating a Communications Roadmap
A message map has the unique advantage of visually representing your key messages in a concise format. Thus, a message map can be used quickly. Furthermore, because of it’s structure, a message map is easily understood. It creates alignment when put effectively into use. A message map becomes a template for advertising, website copy, and conversations. And message mapping can be used for all types of audiences.
You can use this message mapping process for specific circumstances, such as communication during a crisis or organizational change. Messaging mapping is effective for these purposes, but are also fundamental for everyday situations, such as answering common questions, setting expectations, or clearly communicating differentiation and managing expectations.
In this paper, we review the process of message mapping and tips for implementation.