Omnichannel as a Healthcare Game-Changer
Staying competitive in today’s healthcare environment requires that leaders re-think how their organizations engage patients. Patients, especially younger segments, expect a multi-touchpoint approach which centers around their individual needs and preferences.
That’s why Omnichannel Experience design is the new framework that healthcare leaders should add to their toolkit. Omnichannel concepts are built on healthcare consumerism, in which patient expectations of healthcare are evolving due to their expectations set outside of healthcare (e.g., retail experiences).