This white paper outlines the benchmarking research Gelb Consulting, APQC and The Beryl Institute conducted to explore the healthcare executive perspective on patient experience management. We learned the patient experience encompasses much than the time spent within a healthcare facility. It begins with awareness (which includes healthcare marketers), information seeking and extends long after discharge.
Today’s healthcare understand the importance of patient experience and the role of marketing in achieving strategic goals.
This white paper outlines such, based on responses from a variety of academic medical centers, healthcare systems and hospitals.