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Physician Omni-Channel Experience

With referring physicians accounting for more than 50% of new patient volume in many hospitals and healthcare systems, assessing, tracking and improving the referral experience is a strategic imperative. Many healthcare organizations experience challenges when it comes to streamlining the referral process for referring physicians. Some common challenges in providing the ideal referral experience include:

  • Multiple entry points for scheduling and access
  • Gaps in technology
  • Inconsistent communication
  • Lack of alignment between customer-preferred and organization-preferred channel usage

This whitepaper examines the omni-channel experience. We will outline five steps to develop an omni-channel strategy to address these common challenges and to improve the referral experience helping organizations attract, grow and retain physician relationships.

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