Run the Business, Change the Business
An important client once responded to a question about what his single biggest challenge was by saying “I feel like I’ve got to run this business every day or we’re not going to eat at the end of the month. And I feel like I’ve got to change the way we do business or we’re not going to be eating this time next year!” So there it was, right out in the open—the thing that many managers struggle with the most —the absolute, inviolate need to change an organization while it is operating. Significant change is very difficult to implement into the day-to-day operation of a complex organization. Endeavor has developed a model for managing these types of complex changes that facilitates keeping the change initiative on track while maintaining effective operational imperatives.
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