User Testing and Website Redesign - 2017 PAMN Webinar
Does your hospital’s website really meet the needs of its users?
Websites serve as the windows to our organizational souls, yet remain one of the biggest opportunities for improvement. Digital experiences often reflect silos within our health care systems, orchestrated around us instead of our users’ needs.
Through this webinar, we review:
- How to incorporate VOC into your website redesign (Don’t redesign in the dark!)
- Tools to determine why and when customers use the website throughout their experience
- The benefits of Blitz User Testing in website redesign
- Maximizing the impact that marketing can make to the digital experience
- Building an action plan to translate insights into action