Jump to content

Key Tools

  • AAU Studies

    Awareness, Attitude, Usage Studies Assess your return on marketing communications Ever heard the old saying, “Half of all advertising is wasted — the question is which half?” Do your advertising messages resonate with your target...

    Read more

  • Ad / Copy Testing

    Advertisement and Copy Testing Write with purpose Effective advertising starts with appeal. With our testing techniques, we assess advertising resonance and key messages to identify appealing elements and opportunities for refinement. This...

    Read more

  • Brand Architecture

    Brand Architecture Aligning Brand Growth As organizations grow, branding gets complicate. New service lines, affiliations and locations can create a mess without a clear strategy. It is easy to fall into a trap of spreading a brand too thin or...

    Read more

  • Brand Book

      Ensuring Consistent in Brand Voice, Imagery and Style A Brand Book is an important part of ongoing brand management – it is a lasting document intended to guide future decisions regarding the brand. A Brand Book is not just a...

    Read more

  • Brand Equity Measurement

      Evaluate Brand Trust As the business environment becomes more competitive, brand management becomes even more important. The process of evaluating your brand’s performance is often referred to as a brand audit. A comprehensive brand...

    Read more

  • Brand Scenario Development

      Outlining Options for Your Brand's Future There are often several opportunities to strengthen your position – proper strategy development requires the balance of fit with business goals and difficulty.  Our Brand Scenarios help teams...

    Read more

  • Call Center Review

    The first contact is often the most important Call centers are often an important beginning step of the patient and referring physician experience. Armed with knowledge of leading practices in contact centers across the world, our experts assess...

    Read more

  • Competitive Review

      Assessing Competing Claims and Visual Expression Our process includes a thorough examination of competing brand claims. This will include publically available information via websites and other marketing communications. Through this...

    Read more

  • Concept Testing

    Concept Testing Gauge Success of a New Product, Service or Idea In our experience, feedback from the marketplace is mandatory when introducing a new product or idea to the market. Not knowing your market often comes at a high price. Use of...

    Read more

  • Conjoint Analysis

    Conjoint Analysis Identify What Drives Decision-Making in Your Target Market Conjoint analysis provides insight into what drives the purchase decisions, including the brand, price, and variety of product attributes. This technique provides the...

    Read more

  • Contact Center Review

      Best Practice Comparisons for a Critical Brand Touchpoint We utilize best practices to observe current practices vis-à-vis best practices documented across industries. Our call center auditors have decades of experience in understanding...

    Read more

  • Conversation Mapping

      Addressing the Complexities of Interpersonal Interactions Communications set customer expectations. Conversations reinforce such.  Conversation mapping is a means to reinforce brand communications through interpersonal conversations...

    Read more

  • CRM Implementation

    CRM Implementation Maximize use of CRM Tools for Future Growth Gelb, an Endeavor Management Company, has monitored sales force effectiveness for a variety of B2B, healthcare, and oilfield service companies. From account managers to...

    Read more

  • Cultural Assessments

    Cultural Assessments Quantitative Tools to Explore Employee Attitudes Our research tools are designed to determine the relative readiness for strategic change. We use industry-leading cultural measurement to assess the cultural enablers and...

    Read more

  • Customer Advisory Board

    Customer Advisory Board Engage Customers in Strategic Planning Initiatives A Customer Advisory Board (CAB) can be a powerful resource for identifying new market opportunities and can provide you with the means to engage key customers in...

    Read more

  • Customer Needs Assessment

    Customer Needs Assessment Understand and predict customer needs Understanding customer needs is critical in developing successful new products. Customer Needs Assessments help companies explore and understand customer related issues,...

    Read more

  • Customer Value Analysis

    Customer Value Analysis Identify and Maximize Your Competitive Advantages Competitive positioning and focus on key buying factors are paramount to successful marketing strategy.  Our Customer Value Analysis identifies key areas of...

    Read more

  • Decision Analysis

    Decision Analysis Delivering practical, time-proven solutions to business risks Monumental situations such as this are not unusual. They are inflection points in the progress of both the company and the responsible manager. Successful managers...

    Read more

  • Decision Factors

      Understand What Matters Most and When Decision factors research is used to understand how current and prospective customers select your products and services.  This technique validates current behaviors and allows organizations to...

    Read more

  • Employee Alignment

    Engaged Employees are Critical to your Success Do employees at your organization understand the brand and know how to enact it on a daily basis? Advertising research measures awareness, comprehension and recall of messages under the assumption...

    Read more

  • Employee Surveys

    Employee Alignment Engaged Employees are Critical to your Success Do employees at your organization understand the brand and know how to enact it on a daily basis? Advertising research measures awareness, comprehension and recall of...

    Read more

  • Executive Coaching

    Executive Coaching Helping individual leaders become more effective As organizations strive to gain and maintain competitive advantage, they need their executives to be increasingly effective at providing the leadership to Develop and...

    Read more

  • Executive Interviews

    Executive Interviews Engaging Key Leaders to Align around Strategic Outcomes In-depth interviews with key executives are critical to achieving alignment and gaining input into stratetgic solutions.  These executives not only provide their...

    Read more

  • Expected Behaviors Workshop

      Creating Alignment Around Consistent Behaviors This workshop will help your team further empathy with your customers. By reflecting on their functional and emotional needs, we organize your teams to set behaviors they will exhibit. These...

    Read more

  • Experience Design Workshop

    Aligning Teams to Meet Customer Needs Our Experience Design Workshop assists in building desired behaviors from the ground-up, promotes consensus and creates meaning for those who serve your customers. It is also one of the few times that...

    Read more

  • Experience Mapping

    Experience Mapping Step into Your Customers’ Shoes With Experience Mapping Understanding customer experiences can be complex, and unfortunately customer satisfaction surveys alone usually do not provide sufficient insight. Experience mapping is...

    Read more

  • Growth PlayBook

    Growth PlayBook Plan to Win Use market insights to drive Strategic Marketing Planning. In every economic cycle, there’s a need to refresh your strategic marketing plan. Beyond just a trade show calendar and advertising schedule, a strategic...

    Read more

  • Human Capital

    Your workforce = Your competitive advantage In an era where change is the rule, aligning your people with your strategic direction while building competence and achieving concrete results becomes a major challenge. We have developed and tested...

    Read more

  • Leadership Development

    Leadership Development Helping the organization improve focus and effectiveness Change is the rule.  It is always there.  And change demands effective leadership.  All organizations have leaders, but they are not always effective.  These are...

    Read more

  • Leadership Team Alignment

    Strategic initiatives often require leadership team alignment, including the reassignment of roles and responsibilities.  This may often include shifting organizational structures to provide additional focus on care delivery areas.  This shift...

    Read more

  • Market Segmentation

    Identifying and understanding your target market One purpose of marketing is to identify customers’ needs and consequently determine the best way to meet those needs.  It is nearly impossible, though, for organizations to satisfy every...

    Read more

  • Marketing and Sales Strategy

    Marketing and Sales Strategy Realize Increased Revenues Marketing strategy drives critical business decisions: The customers you target, the products and services you deliver to them and the messages that will persuade targets to use and...

    Read more

  • Maximum Difference Scaling

    Maximum Difference Scaling Determine Value and Preferences for Features or Concepts Maximum Difference Scaling (MaxDiff) obtains preference/importance scores for multiple items (brand preferences, product offers, etc.).  The MaxDiff...

    Read more

  • Message Mapping

      Assess and Improve the Performance of Your Communications Communications set customer expectations. Message mapping is the process through which organizations align messaging with the brand. A message map allows you to strategically plan...

    Read more

  • Operations Strategy

    Operations Strategy Outperform the competition by achieving operational excellence Achieving operational excellence hinges on bringing together leadership, teamwork, and problem solving routinely to continuously improve. Each organization’s...

    Read more

  • Patient360 Dashboard

    Patient360 Dashboard Our Patient360 dashboard does not only tell you what your customers are thinking; it is a tool that allows you to influence and enhance your relationships by immediately responding to what they are saying. Survey results are...

    Read more

  • Persona Development

      Rich Expressions of Your Audiences Personas help to “bring to life” market segments to drive strategic and tactical thinking. We develop personas using on insights from marketing research, industry insights and conventional wisdom of...

    Read more

  • Physician360 Dashboard

    https://vimeo.com/113242181 Physician 360 Dashboard Identifying Opportunities for Growth In many healthcare systems, more than 50% of patients can be attributed to referring physicians. Based on our experience with the top AMCs and countless...

    Read more

  • Process Engineering Workshop

      Employing "Lean" with a Focus on Empathy This workshop identifies and prioritizes the keys to delivering an exceptional experience. By using the experience map and our research, we lead participants through a series of activities to...

    Read more

  • Referral Data Analysis

    Referral Data Analysis Accessing the Right Data in Real-Time A complement to our dashboard information and CRM solutions, we offer additional data through a partners such as SG2 and HDS. We prefer SG2 due to their focus on profitable...

    Read more

  • Role/Process Based Senior Advisory Services

    Role Process Based Senior Advisory Services Improving current position performance So you are now in a position that is new to you.  You have been promoted and are not quite sure what you should be doing or how to do it.  You have been...

    Read more

  • Sales and Marketing Assessment (SMART)

    Sales and Marketing Assessment (SMART) Reviewing Your Current State Versus Best Practices Our sales and marketing assessment and readiness tool (SMART) provides sales and marketing leaders with valuable benchmarking.  Leaders can focus their...

    Read more

  • SLOCI Cultural Benchmarking

    SLOCI Cultural Benchmarking Statistically-Proven Cultural Assessments The Schweiger-Larkey Organizational Culture Index (SLOCI) is a reliable, statistically valid tool that assesses organizational culture based on 15 behavioral dimensions. The...

    Read more

  • Target Operating Model

    Target Operating Model Transitioning to a Future State with Success When change is necessary, organizations need a plan to move from the current operating model to the target operating model. This is particularly important when changes are...

    Read more

  • Technology Deployment

    Technology Deployment Realize value in technology implementation Deploying new technology is only half the battle. If you want to realize full value from new IT systems in your organization, a change management plan is an essential component of...

    Read more

  • Technology Strategy

    Technology Strategy Helping organizations leverage business technology by accelerating technology adoption… The ability to collect, analyze and transform data into knowledge is a requirement to compete successfully in today’s fast moving...

    Read more

  • Touchpoint Analysis

      Determine the How and When Customers Realize Value There are numerous ways in which your customers interact with your brand.  These include interpersonal, digital, physical, and telephonic interactions.  These interactions occur...

    Read more

  • Vision Focused Planning

    Vision Focused Planning Transformational Strategies, Blueprints & Innovation Strategic planning represents a deep, holistic look at our client’s ambitions. We work closely with executive teams to challenge existing assumptions, define...

    Read more

  • Website User Testing

    Website User Testing Understanding the Value Created by Your Website Looking to understand the value of your website, portal or software products?  Blitz User Testing provides in-depth feedback by directly engaging end-users. The...

    Read more

  • Word of Mouth Advocacy

    Word Of Mouth: Your Brand’s Best Asset Word of Mouth (WOM) advocacy is the most effective and least expensive form of marketing. WOM happens when others talk about a brand in the form of conversations or messages.  The result is increased...

    Read more

Jump To:

Contact Us