Generate Qualified Leads

Economic analysts generally agree that the outlook for U.S. oilfield services is robust in both the short and the long term. That begs the question: Is your company getting its fair share of sales leads and sales revenue? Most likely, you want to improve your sales force effectiveness by generating qualified leads and supporting the selling process.

That’s where we come in.
We help oilfield service providers generate leads and accelerate sales revenue. Whether you are launching a new technology or revitalizing an existing technology, our oilfield marketing and technical experts will guide you every step of the way to achieve sales success.

Here’s how…

Our 3 step process enables you to focus your business growth like never before.

1. BluePrint
2. JumpStart
3. RealTime

BluePrint commences with a top-to-bottom examination of your sales and marketing capabilities. Within that, we analyze your customer base and revenue streams to understand your business. A custom, proprietary market study maps your technology’s competitive position, product/service differentiation, and customer value drivers. Working together with your team, we devise a strategic marketing plan to promote your technologies into the oilfield.

Gain Insights from Over 200,000 Oilfield Professionals, Worldwide: Through Gelb Research, we field proprietary surveys among a database of more than 200,000 oilfield professionals, worldwide. This means we have the unique ability to ascertain their thoughts about the relevance of your technical service offering and how it fits their business needs. This unique capability search/enables us to develop your business and marketing growth strategy, generate qualified leads and accelerate sales based on solid market direction.

JumpStart promotes your technologies into the oilfield by implementing the marketing plan. Here, we function as an extension of your marketing and business development team. Core implementation activities include CRM/database integration with targeted trade communications delivered to your prospect base. All communications are custom-designed to promote awareness of your technology and to generate sales leads.

RealTime consists of ongoing marketing campaign ROI measurement. Each and every marketing campaign tactic is tracked to ensure that it delivers sales leads. Campaign performance is rolled up into a comprehensive look at the quality of leads generated. Periodic ROI performance reviews are conducted to assess what’s working, what’s not, and where adjustments are needed.