Intuitively, most managers and analysts know that patient and customer segmentation is critical to drawing out insights from preferences and behaviors. However, before leaping into the process of...
Endeavor Management (formerly our Gelb Consulting business unit) provides a full suite of advanced marketing research services which serve as the foundation for our strategic recommendations. As trailblazers in the market research community, we have the experience to identify the best techniques available and the expertise to put them to use. Each of our methods incorporate a step for discovery, utilizing well executed techniques to inform strategy design. Our team includes skilled interviewers, expert moderators, statisticians, data modelers and excellent project managers. The following provides an overview of our market research toolkit:
To know your market you must have data. We use a variety of quantitative techniques to obtain customer feedback on the client’s products and processes. These include Experience Mapping, Customer Needs Assessments, Customer Value Analysis, and Customer Advisory Board. We have another set of tools that address market preferences, including Concept Testing and Website User Testing. And we have some tools to address marketing communications effectiveness, including Advertising and Copy Testing and Awareness, Attitude and Usage Studies.
Raw data is of little use, so we use a variety of techniques to derive meaning and insight from the numbers. Principle among these techniques are Conjoint Analysis, Maximum Difference Scaling and Decision Factors Analysis.
And, of course, the whole reason for doing market research is to identify worthwhile ways of improving your position in the marketplace. The techniques we use here include Experience Design Workshops, Market Segmentation Exercises, Message Mapping and our Brand Trust Model.
Intuitively, most managers and analysts know that patient and customer segmentation is critical to drawing out insights from preferences and behaviors. However, before leaping into the process of...
In the 1960’s, as Houston began its march toward national prominence, Gabe Gelb established Gelb Marketing Research, later renamed Gelb Consulting Group. In this booming era, decisions were made by knowledgeable wildcatters and real estate...
Our expectations when it comes to healthcare are evolving to match experiences in other sectors of life like retail, streaming services, and entertainment. No longer satisfied with the hospital...
As we are all learning to navigate this new normal, many leaders and marketers are faced with the uncertainty of what customers and want and need – there’s a lot of power in consumer insights...
You can improve the effectiveness of your data analytics investments. Here’s a good way to start. This webinar provides an overview of strategic decision analysis.
Websites serve as the windows to our organizational souls, yet remain one of the biggest opportunities for improvement. Digital experiences often reflect silos within our health care systems,...
“Half the money I spend on advertising is wasted; the trouble is I don't know which half.” This popular marketing quote, attributed to advertising pioneer John Wanamaker, represents a common...
The Health Insurance Portability and Accountability Act (HIPAA) placed clear responsibility on healthcare providers to protect individually identifiable health information. Hospitals and healthcare...
Gathering data from medical professionals is imperative, but it be expensive. Therefore, gathering quality data is key. After successfully engaging thousands of referring physicians, we share...
One of the most commonly asked questions by clients during a market research study is, "What sample size do we need for results to be significant?" The answer is that meaningful results can be...
Given the complex nature of the healthcare industry and the challenges brought by healthcare reform, marketers in the healthcare industry need to better understand patients, physicians and other...
Presented at the Forum for Healthcare Strategists, this presentation covers how to use market research to measure campaign effectiveness. We focus on the role of marketing, demonstrating...
As companies work to restore consumer trust and build better relationships with customers, they must think and communicate differently. They must gain a better understanding of customers’ needs,...
Advertisements can be pretested at several points in the creative development process. This Gelb Consulting report examines some of the common methods used in pretesting research.
Conjoint Analysis is the "gold standard" in quantitative research method that measures the trade-offs buyers make regarding brands, pricing and product/service features. This white paper explores...
Practice Leader, Customer Experience
Director - Employee Experience
Executive Vice President & Board Director
Global Director - Analytics & Research
Director – Decision Analysis
Chief Growth Officer
Executive in Residence
Vice President, Brand Marketing
Director - Market Research
Customer Loyalty Strategist