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Bill Sonn

Marketing, Communication, Physician Relations Strategist

Bill is an experienced senior marcom and business development executive. Before affiliated with Gelb, he was Senior Director of Marketing and Communications at University of Colorado Health. There he led and worked on teams that re-positioned component hospitals and physician groups, organized physician outreach, created award-winning internal and external communications and, among many other projects over eight years, met the challenges of consolidation, integration and system-building. Previously he was CEO of Forte Information Services, a communications firm specializing in serving the pharmaceutical industry; vice president of Business Development at The Business Word, a health care publishing company; CEO of Interrobang, Inc, a news publishing company. As a consultant, he also has worked with a wide range of clients in the financial services and graphic arts industries, among others. He is the author of Paradigms Lost, the life and deaths of the printed word (Scarecrow Press/Rowman & Littlefield, 2006), and a widely published writer and commentator. He is immediate past chair of the Chief Marketing Officers Council of University HealthSystem Consortium.


Graduate work, University of Denver, 1970-72

B.A., Michigan State University, 1970

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