John McKeever MBA

Chief Growth Officer

John McKeever supports leaders who are seeking to make high impact changes in their business, primarily to advance strategies for growth and business optimization. He organizes and oversees teams who develop market insight, nurture high performance teams, deploy purpose driven communications, and monitor progress using dashboards. John joined our predecessor firm, Gelb Consulting, in 1998, and now serves as a member of our leadership team. Since 2002, John has been an adjunct professor of marketing at the University of Houston MBA program. He is also an advisory board member of the UH Customer Experience Program. He teaches courses in marketing management and strategic brand management. John has served on the board of directors for The Immunization Partnership, the Advisory Board for the Women’s Global Leadership Conference in Energy and Technology, and the Advisory Board for the Marketing in the Oilfield Conference. In 2010, John was recognized as a top business leader with the Houston Business Journal’s “40 under 40″ award. He has published articles and presented at national conferences on topics such as customer experience and brand management.

View LinkedIn Profile

EDUCATION

Master of Business Administration, University of Houston, 1998

Graduate Certificate in Conflict Resolution, University of Houston, 1998

Bachelor of Business Administration, University of New Mexico, 1994

RECENT PRESENTATIONS AND PUBLICATIONS

2019 – Present

“Accelerating the Time to Physician Engagement,” Healthcare Marketing and Physician Strategies, Austin, April 2023
“Building an Authentic Voice to Create Community” SMASH Conference in Las Vegas, October 2022
“By the Numbers: Marcom where is the money going?” SHSMD Conference, September 2022
“Where’s our MarCom Budget Going,” With The James, The Ohio State University Medical Center, National Cancer Institute, PAMN Conference, April 2022
“Stay Ahead of the Consumer Curve,” With Roswell Park, National Cancer Institute, PAMN Conference, May 2021
“Integrate Claims Data with PRM,” Presented to National Cancer Institute, PAMN Physician Relations Workgroup, July 2020
“Benchmarking Your Marketing and Communications Efforts,” with MarCom Benchmarking Program, 2019

2018 – 2013

“Benchmarking Your Marketing and Communications Efforts,” with Cleveland Clinic, Forum for Healthcare Strategy, April 2018
“Patient Journey Mapping,” for Abbott, Healthcare Leadership Forum, November 2017
“Understanding Referral Decisions, with Lyle Green, Forum for Healthcare Strategy Alert, June 2017
Get to Know Your Referring Physicians, presented with St. Jude, Forum for Healthcare Strategy, April 2017
Segments and Personas, presented with Roswell Park and SG2, PAMN Conference, March 2017
“The Medical Home Experience of Low-income Children with Non-Urgent Encounters in Acute Care Settings,” Published by Journal of Health Care for the Poor and Underserved, with Jean Rafeal, MD; Carl Tapia, MD; Leah Fischer, MD, November 2016.
Referenced, “Socialize Your Patient Engagement Strategy,” Letizia Affinto and John Mack, Published by Gower Publishing, September 2015
“Marketing to Women,” presented with Nicole Coy, NACCDO / PAN conference, May 2015
“5 Tips to Refresh Your Marketing Plans,” presented at NACCDO / PAN Conference, May 2015
Referenced, “Improvements in Neonatal Care; using Experience-based Co-design,” Susanne Gustavsson, Published by International Journal of Health Care Quality Assurance, June 2014
“Branding Case Study: Organizational Transformation Conference,” Children’s Hospital Association, with Texas Children’s Hospital, April 2014
“Marketing Research Made Easy: Quick and Inexpensive Techniques to Capture the Voice of the Customer,” Association of American Medical Colleges, GIA Conference, March 2014
Referenced, “The Complete Guide to Women’s Health Service Line Marketing,” Mary Anne Graf, Published by HCPro, Inc., October 2013
“Engaging Physician Partners,” with Texas Children’s Hospital and FKP Architects, ACHE Southeast Texas Chapter, October 2013
“From Conception to Birth – Engaging Physicians for an Exceptional Patient-Family Experience,” with Texas Children’s Hospital and FKP Architects, Children’s Hospital Association – Leadership Summit, October 2013
“Research Article: A national study of breast and colorectal cancer patients’ decision-making for novel personalized medicine genomic diagnostics,” with Amalia Issa, PhD, et. al., Personalized Medicine, May 2013
“Cultivating a Culture of Caring,” with MD Anderson, Healthcare Marketing Strategies, May 2013
“The Power of Patient Stories in Cultivating a Culture that Cares,” with MD Anderson, Beryl Institute Patient Experience Conference, April 2013
“Launching a New Women’s Service Line,” with Texas Children’s Hospital, Children’s Hospital Association, March 2013.
“Building Referring Physician Loyalty with Experience Mapping,” with The Ohio State University Medical Center, The James, February 2013

2012 – 2011

“Insights into the Patient Experience,” with The Beryl Institute and APQC, October 2012
“Creating Enchantment with Referring Physicians,” with Cleveland Clinic, Forum for Healthcare Strategists, October 2012
“Marketing Gone Wrong,” Marketing in the Oilfield Conference, September 2012 “Strategic Marketing Planning,” ASHMPR, August 2012
“Experience Mapping to Bring Marketing and Operations Together,” NACCDO/PAN May 2012
“Creating Patient Enchantment,” ISHMPR, April 2012 “Building Referring Physician Loyalty,” with Cincinnati Children’s, Forum for Healthcare Strategists, Spring 2012
“Using Experience Mapping to Build Patient Enchantment,” w/Cara Zorzi, Alert! Forum for Healthcare Strategists, Spring 2012
“Dealing with Gender in Interpersonal Communications,” Panel moderator, Women’s Global Leadership Conference, October 2011
“Experience Management for Marketing Performance,” SHSMD, with MD Anderson, September 2011
“Experience Mapping Builds Empathy and Revenue,” The Beryl Institute, with MD Anderson, April 2011
“How Well Do You Listen – Advanced Techniques in Marketing Research,” NACCDO/PAN, May 2011
“Sustainable Brand Equity: A Multi-System Case History,” with Froedtert Health, Forum for Healthcare Strategists, March 2011
“No Patient Left Behind: Metrics and Service Recovery,” with MD Anderson Cancer Center, Forum for Healthcare Strategists, March 2011
“Marketing during Health Reform,” AMA Houston Healthcare SIG, February 2011

2010 – 2009

“Connections that Count: Experience Mapping Show How Patients Are Really Feeling,” Marketing Health Services, Fall 2010
“Women in Leadership,” Women’s Global Leadership Conference Survey Presentation, October 2010
“Marketing Best Practices – Benchmarking Study,” NACCDO/PAN, May 2010
“Using Market Research for Campaign Performance, Forum for Healthcare Strategists, April 2010
“Achieving Performance Excellence Through Transparency.” Published by the Society for Healthcare Strategy and Market Development, Spectrum, Winter 2010
“Health Reform – Are You Ready,” American Academic Medical Association Annual Conference, November 2009
“Leveraging Cultural Differences,” Women’s Global Leadership Conference in Energy and Technology, October 2009
“How to get Marketers and Engineers to Talk in a Common Language,” AMA Energy SIG, September 2009
“Doing More with Less: Marketing All Star Panel,” Marketing in the Oilfield Conference, August 2009
“Understanding Customer Needs,” Society for Petroleum Engineers, May 2009
“Step-by-Step: Building a Regional, National and Global Physician Community,” NACCDO/PAN, May 2009
“Service as a Differentiator,” with University of Michigan Health System, Forum for Healthcare Strategists, April 2009
“Commercialization in a Tough Market,” Energy Hot Topics Conference, March 2009

2008 – Earlier

“Constructing a Better Brand,” with Barnes-Jewish Hospital, published by the American Marketing Association, Marketing Health Services, Winter 2008
“Experience Mapping: Fuel for Your Marketing Organization,” Missouri Hospital Association Annual Conference, November 2008
“Dashboards Done Right,” with M. D. Anderson Cancer Center, Forum for Healthcare Strategists, February 2008
“Building Trusted Brands,” Washington University Marketing Council, January 2008
“Getting the most from Healthcare Web site user feedback.” Published by the American Marketing Association, Marketing Health Services, Winter 2007
“Monitoring the Physician Experience.” Published by the American Marketing Association, Marketing Health Services, Summer 2007
“Brand Strategy Needs More Left Brain Thinking.” Published by the Business Marketing Association, MarketSmart, January 2007
“Walking a Mile in their Shoes: Customer Experience Mapping,” Published by the American Marketing Association, Marketing Management, with Gabriel Gelb, July-August 2006
“Experience Mapping: Creating Advocates out of Patients and Physicians.” Published by the Society for Healthcare Strategy and Market Development, Spectrum, July-August 2006
“Mapping the Patient Experience.” Published by American Marketing Association, Marketing Health Services, Winter 2004
“First Annual Benchmarking Survey of Oil and Gas Industry Marketing Professionals.” Published by Gelb Consulting Group, August 2003
“Third Annual Survey of U.S. Institutions Serving International Patients.” Published by Gelb Consulting Group, March 2003
“Going Online: The New Frontier in B2B Market Research.” Published by Business Marketing Association, MarketSmart, January 2003