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Shennandoah Goodson MS


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Shennandoah has over 20 years of experience helping small to midsize firms in construction, technology, finance, publishing and other industries accelerate growth by opening new markets, developing scalable business models, developing new products and services, improving organizational effectiveness and performance, and executing transformational change. Her focus is on helping mid-size companies increase demand for their goods and services while simultaneously increasing their capacity to deliver higher quality and higher volume in the most efficient and profitable way possible. Her 360-degree approach to structuring growth strategies yields a better market position, greater competitive advantage, and a sustainable business model that can easily scale as the company grows. In addition to serving clients, Shennandoah has shared her expertise on leadership,  transformational change, and business growth through presentations for SXSW Interactive, the Women’s Global Leadership Conference in Energy, the Society for Marketing Professional Services, and numerous other organizations.


  • B.A. Economics, St. Edward’s University
  • M.S. Organizational Development and Leadership, University of the Incarnate Word


  • President of the San Antonio chapter of the Society for Marketing Professional Services
  • Team Lead, Invest In Women Circle for Excellence for the Institute for Leadership in Capital Projects

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